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Plan Your Law Firm Web Content With a Content Strategy

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Providing law firm website content to your loyal customers, followers, and potential clients is a vital step in your Internet marketing process. As a busy attorney, web content is probably the last thing on your mind, which is why it’s important to have a content strategy in place. A little work now goes a long way in the future –... Read More

Alex Valencia
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Published   February 5, 2016
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How Content Organization Improves Content Writing for Law Firms

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While revamping law firm website content, I have realized that many businesses don’t take the time to organize the text on their pages. Though organizing written work is a basic skill most of us learn by the time we’re in high school, it seems to be one that is widely underused. Sure, organizing your thoughts before putting them out into the... Read More

Jenna Kefauver
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Published   December 17, 2015
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Proofreading is the Key to Quality Law Firm Website Content

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I think it is appropriate for the first blog in what will be an ongoing series about writing and editing to be about something so simple and basic, yet increasingly rare: proofreading. In the age of spell check and autocorrect, proofreading seems to be going the way of the typewriter. With technology available to help us, many people think manual... Read More

Jenna Kefauver
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Published   December 3, 2015
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Why You Need to Update Your Business Listing on Google

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If you are making a holiday list for optimizing your law firm web content, check it twice for announcing your holiday hours. Many businesses forget to inform their clients of their temporary holiday hours, which can lead to confusion, frustration, and most importantly, lost business. Thankfully, Google has introduced the holiday hours feature to its business listing tools. How to... Read More

Alex Valencia
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Published   November 23, 2015
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Three Content and Lead Generation Strategies for Your Law Firm Website

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Does Your Law Firm Website have a Content and Lead Capture Strategy? I have seen dozens and dozens of attorney websites since entering the legal marketing field seven years ago. With the ascension of social media coupled with Google’s various algorithm changes, we have all learned a thing or two about what prospects want from a website. Yet, we find... Read More

Alex Valencia
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Published   November 19, 2015

Optimize Mobile SEO with Breadcrumb Navigation

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By now, you’ve probably heard plenty of evidence of mobile search’s ever-growing popularity. Here’s a bit more: In the fourth quarter of 2014, mobile search accounted for 43% of Google’s organic search traffic, concluding a steady rise throughout the year. (RKG Digital via Marketing Charts) Google’s well-aware of this. So starting today, April 21, Google will consider whether a website... Read More

Alex Valencia
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Published   April 21, 2015

Google Hummingbird: The Evolution of Search and Its Impact on SEO

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Last week, I posted a beginner’s guide to Latent Semantic Indexing. If you missed it, now’s the time to delve in, especially with Google’s new emphasis on semantic search through its Hummingbird algorithm. Google’s Hummingbird is More for Search Intent, Not Content The web content industry has treated keywords as the cornerstone of optimization for nearly two decades. While keywords... Read More

Yvette Valencia
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Published   September 30, 2013

Meta Description Tags for Your Law Firm’s Website

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For legal web content to really stand out on the search result page, you need a strong meta description. The meta description is a 160-character space where you can give a short preview of the article or blog that will be delivered upon clicking your link. As long as you promise to deliver what’s in your meta description, SEO marketing... Read More

Alex Valencia
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Published   June 3, 2013

Mastering Cohesive Content: 4 Essential Tips for Success

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Blog Series: Creating a Collective of Cohesive Content To wrap up this week’s blog series on creating a uniform look and tone to your content, we condense all of our prior knowledge into our top 4 tips! Tip 1 – Get a style guide! We can’t stress this enough, a style guide will not only be a handy reference for... Read More

Alex Valencia
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Published   April 28, 2012