While revamping law firm website content, I have realized that many businesses don’t take the time to organize the text on their pages. Though organizing written work is a basic skill most of us learn by the time we’re in high school, it seems to be one that is widely underused. Sure, organizing your thoughts before putting them out into the... Read More
I think it is appropriate for the first blog in what will be an ongoing series about writing and editing to be about something so simple and basic, yet increasingly rare: proofreading. In the age of spell check and autocorrect, proofreading seems to be going the way of the typewriter. With technology available to help us, many people think manual... Read More
If you are making a holiday list for optimizing your law firm web content, check it twice for announcing your holiday hours. Many businesses forget to inform their clients of their temporary holiday hours, which can lead to confusion, frustration, and most importantly, lost business. Thankfully, Google has introduced the holiday hours feature to its business listing tools. How to... Read More
Does Your Law Firm Website have a Content and Lead Capture Strategy? I have seen dozens and dozens of attorney websites since entering the legal marketing field seven years ago. With the ascension of social media coupled with Google’s various algorithm changes, we have all learned a thing or two about what prospects want from a website. Yet, we find... Read More
By now, you’ve probably heard plenty of evidence of mobile search’s ever-growing popularity. Here’s a bit more: In the fourth quarter of 2014, mobile search accounted for 43% of Google’s organic search traffic, concluding a steady rise throughout the year. (RKG Digital via Marketing Charts) Google’s well-aware of this. So starting today, April 21, Google will consider whether a website... Read More
This is one the most common questions website owners ask us. The answer however, isn’t so simple as there are dozens of potential reasons why a website isn’t appearing in search engine results. We’ll take a look at some of the most common reasons below, but this is not the end-all be-all list. It’s also important to realize you may... Read More
Last week, I posted a beginner’s guide to Latent Semantic Indexing. If you missed it, now’s the time to delve in, especially with Google’s new emphasis on semantic search through its Hummingbird algorithm. Google’s Hummingbird is More for Search Intent, Not Content The web content industry has treated keywords as the cornerstone of optimization for nearly two decades. While keywords... Read More
For legal web content to really stand out on the search result page, you need a strong meta description. The meta description is a 160-character space where you can give a short preview of the article or blog that will be delivered upon clicking your link. As long as you promise to deliver what’s in your meta description, SEO marketing... Read More
Blog Series: Creating a Collective of Cohesive Content To wrap up this week’s blog series on creating a uniform look and tone to your content, we condense all of our prior knowledge into our top 4 tips! Tip 1 – Get a style guide! We can’t stress this enough, a style guide will not only be a handy reference for... Read More
Blog Series: The Wonderful World of eBooks So you’ve picked a topic, and now you’re ready to write. Most people aren’t born writers, and that’s why so many business owners never think they could be a published author. The truth is, if you’ve picked the right topic you’ve already got the content in your head – all you need is... Read More