Author Archives for Jenna Kefauver

What Is Self-Plagiarism and Is it a Problem for SEO?

Blog Posts

Most people know what plagiarism is and that it is morally and legally wrong. However, most people wouldn’t consider self-plagiarism a problem. But before we get into why self-plagiarism can harm your website, let’s define what it is. What Is Self-Plagiarism? Self-plagiarism is exactly what it sounds like: taking content you’ve written and using it for another page that you’re... Read More

Jenna Kefauver
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Published   December 29, 2017

5 Tips for Creating a Relationship with Your Readers

Blog Posts

Establishing a relationship with readers is imperative to gaining lifelong customers. Create content that is broad enough to reach the entirety of your target audience while making each reader feel like you’re talking only to them. Below, we dive into a few tips to help: Know your audience’s expectations Help them accomplish their goal Speak directly to readers Make it... Read More

Jenna Kefauver
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Published   August 11, 2017

Be Intentional with Your Writing

Blog Posts

Being a writer is more than just putting words on paper (or screen). Whether you are a food blogger sharing a new recipe you just tried or a lawyer informing readers of the steps to file a personal injury claim, be intentional with the way you deliver information. What is writing with intention? Being intentional is writing with a purpose.... Read More

Jenna Kefauver
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Published   January 26, 2017

Organizing Your Page Gives Readers What They Want

Blog Posts

While revamping websites, I have realized that many businesses do not take the time to organize the text on their pages. Though organizing written work is a basic skill most of us learn by the time we’re in high school, it seems to be one that is widely underused. Sure, organizing your thoughts before putting them out into the World... Read More

Jenna Kefauver
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Published   December 17, 2015

Proofreading is the Key to Quality Content

Blog Posts

I think it is appropriate for the first blog in what will be an ongoing series about writing and editing to be about something so simple and basic, yet increasingly rare: proofreading. In the age of spell check and autocorrect, proofreading seems to be going the way of the typewriter. With technology available to help us, many people think manual... Read More

Jenna Kefauver
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Published   December 3, 2015