Author Archives for Jenna Kefauver

Give Your Content a Facelift: How to Update Website Copy

Blog Posts

  Content and how we interact with it is always changing. The content you produced for your website four years ago might not live up to current standards and reader expectations. Ensuring your content is updated will give your readers what they want and keep them coming back for more. So how do you keep your site and its content... Read More

Jenna Kefauver
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Published   December 15, 2017

5 Content Writing Tips for Creating a Relationship with Your Readers

Blog Posts

Establishing a relationship with readers is imperative to gaining lifelong customers. Create content that is broad enough to reach the entirety of your target audience while making each reader feel like you’re talking only to them. Below, we dive into a few tips to help: Know your audience’s expectations Help them accomplish their goal Speak directly to readers Make it... Read More

Jenna Kefauver
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Published   August 11, 2017

How to Find Your Writing Intentions

Blog Posts

  Being a writer is more than just putting words on paper (or screen). Whether you are a food blogger sharing a new recipe you just tried or a lawyer informing readers of the steps to file a personal injury claim, be intentional with the way you deliver information. What is writing with intention? Being intentional is writing with a... Read More

Jenna Kefauver
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Published   January 26, 2017
Adding content Illustration

Content Organization Gives Readers What They Want

Blog Posts

While revamping websites, I have realized that many businesses do not take the time to organize the text on their pages. Though organizing written work is a basic skill most of us learn by the time we’re in high school, it seems to be one that is widely underused. Sure, organizing your thoughts before putting them out into the World... Read More

Jenna Kefauver
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Published   December 17, 2015

Proofreading is the Key to Quality Law Firm Website Content

Blog Posts

I think it is appropriate for the first blog in what will be an ongoing series about writing and editing to be about something so simple and basic, yet increasingly rare: proofreading. In the age of spell check and autocorrect, proofreading seems to be going the way of the typewriter. With technology available to help us, many people think manual... Read More

Jenna Kefauver
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Published   December 3, 2015