Google announced the September 2023 helpful content update last Friday, leaving business owners, website owners, and SEOs all eager to uncover what changes might be in store. And for good reason. This is a sitewide update, meaning the update will affect the whole website, not just select pages. Is your site prepared? Click for a free 15 min content audit.... Read More
You know this is true: You only get one chance to make a first impression… And your first impression determines whether someone hires your firm or opts for another attorney. But consider this: you’re not just making first impressions in person. Potential clients are scouring the internet, searching for a firm like yours. These potential clients have the kinds of... Read More
1.1 million… That’s the number of licensed attorneys in the United States, according to The American Bar Association. It also the number of lawyers competing for clients and cases nationwide. Sound intimidating? It doesn’t have to be. With a future-forward marketing strategy, you’ll attract the cases you want and leave even your most distinguished competitors in the dust. Don’t let marketing... Read More
It’s that time again: You have to sit down and write a blog post for your firm. You’ve… Made room in your schedule. Silenced your notifications. Opened a blank document. If you could only think of something to write about… Luckily, you don’t have to brainstorm ideas for your legal blog on your own. And you’ll have everything you need... Read More
Think about the last time you came across content that made you say: “Wow, this is exactly what I needed.” What did you do next? Did you… Seek out more information from that source? Share the content with a friend? Make a purchase? We’re sure you’ve also come across content that made you think: “Who could possibly find this helpful?!”... Read More
Imagine you’re on your boat for a relaxing day trip off the coast… It’s just you and some friends enjoying well-deserved time away from all your responsibilities. Steely Dan plays through your speaker; the sun is hot, but the salty breeze keeps you cool. You’re reminiscing and sipping an ice-cold lemon La Croix when all of a sudden – WHAM!... Read More
Ever wondered how your competitors consistently attract clients, excel in the courtroom, and maintain an active presence on LinkedIn? Achieving success can be exhausting, but there’s a secret weapon many are using. It’s exhausting to work hard every day only to scratch at the next level of success. And that next level of success means more than your firm’s growth. ... Read More
It’s a tale as old as time: A man gets a tattoo of his girlfriend’s name in a bold, romantic gesture… Only for their relationship to fall apart sometime after that. He’s left with a constant reminder of a failed romance, while a passerby on the street is left wondering, “who’s Jessica?” This tattoo represents a valuable lesson everyone should... Read More
Let’s get down to it: Content marketing for law firms is necessary for your firm’s growth. If you aren’t creating content that connects with your audience, your potential clients will find a lawyer who is. Having quality legal content on your website and social profiles is the difference between a predictable number of leads each month and you waiting for... Read More
Overview: “76% of lawyers are saying that they are overworked” and spend too many hours doing administrative tasks, says Maddy Martin, VP of Marketing at Smith.ai. In today’s episode, your host Alex Valencia and guest speaker Maddy discuss the ways you can convert more clients from your law firm SEO traffic using virtual receptionists and live chats. One of the... Read More
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