"*" indicates required fields
A new study on “grounding chunks” is grabbing attention in the SEO community. Here’s our analysis for law firms. Google’s AI doesn’t read your entire page word for word. It selects small excerpts of your content, called grounding chunks, that best match a user’s query. New research from Dejan.ai suggests that Google’s AI budgets a limited number of words per... Read More
I’ve been reading a lot lately about entity-based SEO and was intrigued to recognize things from my time as a teacher. For some time now, search engine algorithms have shifted from straight keyword recognition to what SEO refers to as entities: terms, phrases, and concepts that are semantically related. It reminds me of the hierarchy of learning, an applied teaching... Read More
We’ve all heard it. The constant, jarring racket of alarmist articles screaming doom and gloom over cratering click-through rates (CTRs). You’ve probably been told to start measuring your share of voice (SOV) – anything to grok actionable data before the big bad AI can sink your carefully constructed website and SEO efforts like an LLM torpedo. Consider what Seer Interactive... Read More
Google has been testing something that should make every business pay attention, especially businesses like law firms that rely on local search visibility. It’s a feature in Google called “Ask for me.” Instead of the user calling a business to inquire about things like appointments, availability, and pricing, Google does it for them. The user tells it what they need,... Read More
I have several peers who work in the computer industry, including software programmers and IT professionals at various levels, ranging from small corporations to the public sector. When we get together, many of our conversations eventually turn to AI and its impact on our jobs and professions. The same thought comes up again and again: Can AI be trusted for... Read More
A new study by Yext delivers promising news for business owners (including law firms) looking to improve their visibility in AI-powered search. Yext analyzed 6.89 million citations across 1.6 million responses generated by ChatGPT, Gemini, and Perplexity, finding that most of the sources these large language models (LLMs) rely on are directly controlled by businesses themselves. First-party websites (e.g., your... Read More
How I Learned to Use ChatGPT as a Legal Content Creation Tool Since ChatGPT’s emergence, We Do Web has incorporated it as a useful tool. It helps us create quality content more efficiently, which is part of what makes us a leader in legal content creation. However, ChatGPT is not without its limitations, something we have to remember every time... Read More
Instagram is a powerful tool for law firms to build brand recognition and earn community awareness. It’s helping many top lawyers and law firms stay top-of-mind and stand out in their crowded markets. What’s most compelling? There’s no single formula. Some accounts lean into education. Others build personal brands, spotlight firm culture, or use humor that actually works. But the... Read More
Glue your pizza. Eat your rocks. And please die. Google has had a bad year. Months after revising its documentation from “helpful content written by people, for people” in favor of “helpful content created for people” (emphasis added), Gemini, Google’s very own LLM AI platform, shared some fatal culinary suggestions and outright threatened a college student cheating on his homework. ... Read More
When Alex and I launched We Do Web over 15 years ago, we positioned ourselves as legal content specialists. And that label stuck. Our clients knew us as the go-to team for SEO-friendly content, and we proudly owned that space. But here’s what most don’t realize: Content is the hardest part of SEO. That’s why so many other SEO agencies... Read More