We Do Resources

Find enlightening blog posts, webinars, and podcast episodes covering a range of marketing topics you care about or should know about.
Two legal content writers explaining the benefits of content for lawyer websites

The Real Truth About Expert Legal Copywriters

Blog Posts

Have you wondered how… Your competitors scoop up clients out from under you, show off in the courtroom, and post blogs to Linkedin throughout the week? It’s exhausting to work hard every day only to scratch at the next level of success. And that next level of success means more than your firm’s growth.  It means: stability for your family... Read More

Yvette Valencia
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Published   July 28, 2022
Tattoo artist's hand holding a tattoo gun

Content Marketing Florida: How Content Marketing is Like Committing to a Tattoo

Blog Posts

It’s a tale as old as time: A man gets a tattoo of his girlfriend’s name in a bold, romantic gesture…  Only for their relationship to fall apart sometime after that. He’s left with a constant reminder of a failed romance, while a passerby on the street is left wondering, “who’s Jessica?”  This tattoo represents a valuable lesson everyone should... Read More

Alex Valencia
 | 
Published   July 26, 2022
Lawyer at her desk taking notes on law content writing tips and tricks

Law Content Writing: Tips & Tricks from Legal Content Writers

Blog Posts

Let’s get down to it: Law content writing is necessary for your firm’s growth. If you aren’t creating content that connects with your audience, your potential clients will find a lawyer who is.  Having quality legal content on your website and social profiles is the difference between a predictable number of leads each month and you waiting for the phone... Read More

Yvette Valencia
 | 
Published   July 21, 2022
Virtual Receptionists and Live Chat with Maddy Martin from Smith.ai

Virtual Receptionists and Live Chat with Maddy Martin from Smith.ai

Podcasts

Overview:  “76% of lawyers are saying that they are overworked” and spend too many hours doing administrative tasks, says Maddy Martin, VP of Marketing at Smith.ai. In today’s episode, your host Alex Valencia and guest speaker Maddy will discuss ways your firm can convert more clients from SEO traffic using virtual receptionists and live chats.  One of the critical elements... Read More

Alex Valencia
 | 
Published   July 15, 2022
Lawyer at her desk enjoying her coffee and the success of her SEO keyword tool for her website

The Ultimate Keyword Search Tool Guide

Blog Posts

You’re in a never-ending battle: You know you have to scale your firm. You know you need SEO. (though SEO is fruitless without content, so..) You know you need content.  But it seems your small army (meaning, you) could never compete with the giants in your specialty with million-dollar-plus marketing budgets. This mindset has kept you down for far too... Read More

Yvette Valencia
 | 
Published   July 12, 2022
Lawyer reading strategies to improve his email marketing for law firms on his tablet

Email Marketing for Law Firms: Proven Strategies to Get Clients

Blog Posts

You’ve got mail!  Remember the announcement that moved you to check your inbox with adolescent-like glee?  That feels like eons ago, right?  Nowadays, you sift through virtual piles of mail daily: messages from your kid’s student loan company, Ticketmaster, your gym, Porsche, three different shoe brands (for some reason), your wife… No wonder you only open the ones you care... Read More

Yvette Valencia
 | 
Published   June 21, 2022
Blogging for lawyers | Personal injury lawyer checking his blog on his tablet and smiling

Blogging for Lawyers: Advantages of a Blog For Your Law Firm

Blog Posts

Blogging, for lawyers, is the difference between your phone ringing and having to chase down your potential clients.  It helps you: Stand out from your competitors Spend less on paid ads Grow your online community Ultimately, these things get you more leads – qualified leads.  The lawyers blogging get leads that add an extra figure to their firms’ accounts. Your... Read More

Yvette Valencia
 | 
Published   June 20, 2022
Two lawyers discussing their law firm content marketing success

3 Law Firm Content Marketing Mistakes

Blog Posts

Consider what this could mean for you:  You unlock your tablet and see the ROI you’ve been waiting for – your law firm’s content marketing ROI. You see more consultations, higher lead conversions, and an increase in revenue to show for it.  You sit back and scroll through new inquiries from your website’s contact form, Linkedin comments, and newsletter responses.... Read More

Alex Valencia
 | 
Published   May 23, 2022
Lawyer sitting at his desk reviewing how to prepare his legal website content

How to Plan Out Your Legal Website Content

Blog Posts

Think about the thoughts racing through your mind today: The billable hours you’re losing doing day-to-day tasks How late you’ll have to stay to tie up loose ends Expenses that aren’t returning your investment The lack of new cases Meetings you have to attend to make sure everything’s running smoothly Moments you weren’t on your game because you were doing... Read More

Alex Valencia
 | 
Published   May 23, 2022