Glue your pizza. Eat your rocks. And please die. Google has had a bad year. Months after revising its documentation from “helpful content written by people, for people” in favor of “helpful content created for people” (emphasis added), Gemini, Google’s very own LLM AI platform, shared some fatal culinary suggestions and outright threatened a college student cheating on his homework. ... Read More
When Alex and I launched We Do Web over 15 years ago, we positioned ourselves as legal content specialists. And that label stuck. Our clients knew us as the go-to team for SEO-friendly content, and we proudly owned that space. But here’s what most don’t realize: Content is the hardest part of SEO. That’s why so many other SEO agencies... Read More
If your firm shows as “closed” when a prospect searches, you’re likely missing out on visibility. The Google Maps 3-pack gives priority to businesses that are open at the time of the search. That means displaying ‘Open 24 hours’ can improve your chances of showing up in the 3-pack in the evening or nighttime hours, especially in competitive markets. Google... Read More
Your Google Business Profile (GBP) is your law firm’s modern-day phone book listing. Only, it’s way more powerful. It’s your micro-website that shows up on Google’s first page when people in your community search for the legal services you offer. So, how do you set up your GBP so it actually shows up in the map pack, that high-visibility... Read More
“I have no idea what my last SEO agency was doing.” We hear this all the time from law firms. You hire an agency, they make big promises, and then… silence, except for an occasional monthly update that tells you nothing. Sound familiar? The problem? Lacking a clear, actionable roadmap. From the very start, your SEO agency should have a... Read More
Most law firms share similar goals, processes, and expertise. But, if that were all that went into making a great law firm, a prospective client might as well choose their lawyer by throwing darts at names on a board. In fact, like families, no two law firms are exactly alike. Every law firm, like every other business, is defined by... Read More
Local citations are any reference to your law firm’s name, address, and phone number on an external website such as legal directories, business listings, or local news sites. For example, if your law firm is in a legal directory like Avvo, Justia, or FindLaw with accurate contact details, that’s a local citation. These citations matter because they can affect your... Read More
Backlinks are links from other websites that point to yours. Many describe them as votes of confidence in your website’s quality. The more authoritative the website linking to you, the better. That’s because backlinks aren’t just sending visitors to your website, they’re passing authority (some call this “link juice”). If you’re a law firm, a link from the American Bar... Read More
As search engine optimization (SEO) evolves, it has become more important than ever for law firms to find the right SEO company. There are plenty of big-box SEO agencies out there ready to deliver plug-and-play strategies, and even more under-resourced boutique agencies that will struggle to deliver the full-service SEO that’s crucial in today’s changing search environment. As you search... Read More
Yes, when done right, SEO generates more leads for law firms by positioning them where potential clients are actively searching: organic search results, map packs, and, now, AI Overviews. The demand for legal services is high, especially in fields like personal injury, and many of those legal consumers are searching for lawyers online. Every month, more than 90,000 people search... Read More
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