Your Google Business Profile (GBP) is your law firm’s modern-day phone book listing. Only, it’s way more powerful. It’s your micro-website that shows up on Google’s first page when people in your community search for the legal services you offer. So, how do you set up your GBP so it actually shows up in the map pack, that high-visibility... Read More
“I have no idea what my last SEO agency was doing.” We hear this all the time from law firms. You hire an agency, they make big promises, and then… silence, except for an occasional monthly update that tells you nothing. Sound familiar? The problem? Lacking a clear, actionable roadmap. From the very start, your SEO agency should have a... Read More
Most law firms share similar goals, processes, and expertise. But, if that were all that went into making a great law firm, a prospective client might as well choose their lawyer by throwing darts at names on a board. In fact, like families, no two law firms are exactly alike. Every law firm, like every other business, is defined by... Read More
Local citations are any reference to your law firm’s name, address, and phone number on an external website such as legal directories, business listings, or local news sites. For example, if your law firm is in a legal directory like Avvo, Justia, or FindLaw with accurate contact details, that’s a local citation. These citations matter because they can affect your... Read More
Backlinks are links from other websites that point to yours. Many describe them as votes of confidence in your website’s quality. The more authoritative the website linking to you, the better. That’s because backlinks aren’t just sending visitors to your website, they’re passing authority (some call this “link juice”). If you’re a law firm, a link from the American Bar... Read More
As search engine optimization (SEO) evolves, it has become more important than ever for law firms to find the right SEO company. There are plenty of big-box SEO agencies out there ready to deliver plug-and-play strategies, and even more under-resourced boutique agencies that will struggle to deliver the full-service SEO that’s crucial in today’s changing search environment. As you search... Read More
Yes, when done right, SEO generates more leads for law firms by positioning them where potential clients are actively searching: organic search results, map packs, and, now, AI Overviews. The demand for legal services is high, especially in fields like personal injury, and many of those legal consumers are searching for lawyers online. Every month, more than 90,000 people search... Read More
Your law firm is ready to deliver results. The problem? Getting clients to find you online. You know you need compelling website content to turn leads into clients—but why isn’t your site ranking? Why aren’t the phone calls coming in? The truth is that thin, spammy, or low-quality content doesn’t just fail to convert, it usually fails to rank in... Read More
Law firms today compete in an intense, high-stakes market. Potential clients are just a click away from choosing another firm, and staying at the top of the organic search results is never guaranteed. But here’s the deal: a well-executed law firm SEO strategy gives your firm the edge to stand out, capture attention, and sign the cases that matter most.... Read More
A pillar page provides a comprehensive overview of a topic and links to related pages. It often serves as a hub that organizes and connects related content, creating logical pathways for users and search engines to traverse your site. Pillar pages give your site structure and showcase your expertise. Done well, they establish your authority on key topics, make it... Read More