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We Do Resources

Find enlightening blog posts, webinars, and podcast episodes covering a range of marketing topics you care about or should know about.
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Broad or Niche Website for Your Law Firm? Which Wins?

Blog Posts

Your website should reflect your business. If your law firm represents clients in a single practice area (e.g., personal injury), create a niche website with content demonstrating your deep experience and knowledge of that subject. On the other hand, if your firm spans multiple legal areas (e.g., bankruptcy, criminal defense, estate planning, family law, etc.), you’ll have to decide whether... Read More

Alex Valencia
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Published   December 12, 2024
Lawyer at her desk taking notes on law content writing tips and tricks

Legal Content That Drives Results: Why We Do Web Is the Industry Leader

Blog Posts

Let’s get straight to it: legal content marketing is essential. In today’s market, if you’re not creating content that connects with your audience, you can be sure your competitors are. Creating effective legal content on your website and social channels isn’t just nice to have—it’s what transforms your site from a passive presence into a lead-generating powerhouse. Truth is, having... Read More

Yvette Valencia
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Published   November 19, 2024
content writing for law firms

Content Writing for Law Firms: What Is It and Why Is It Important?

Blog Posts

If your law firm has a website, it needs content. Content that informs, engages, and inspires is the cornerstone of every law firm’s online presence. When done right, your content will establish you as an authority in your practice areas and connect you with potential clients who turn into signed cases. When your content is thin, spammy, or otherwise of... Read More

Alex Valencia
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Published   October 16, 2024
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SEO Keywords for Lawyers: Tips from SEO Experts

Blog Posts

If your law firm is not discoverable on search engines, you’re losing cases. Before choosing a law firm to work with, most people use search engines to weigh their options. A quick Google search should help clients find your website and learn how your firm can help them. A solid law firm SEO strategy is crucial to getting your site... Read More

Alex Valencia
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Published   October 13, 2024

Target Your Personal Injury Marketing to Reach the Right Audience

Blog Posts

Content for personal injury marketing absolutely must to speak to the right audience. Are you speaking to the victim or the victim’s family in your content?  This is a very important distinction, because, in many cases of catastrophic injury, the victim will be unable to search for an attorney. In fact, it’s most often the family of the victim that’s... Read More

Alex Valencia
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Published   September 23, 2024
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Mastering the Process of SEO for Law Firms: 7 Essential Steps

Blog Posts

  SEO can be a deceptively long process. Some of our clients feel like success is right there for the taking – just a few magical tricks away. They can picture their content ranking at the top of Google for even the most competitive keywords in extremely competitive industries. But, in reality, they’re a long way away from realizing your... Read More

Alex Valencia
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Published   August 16, 2024
Benefits of hiring specialized SEO company

The Benefits of Hiring a Specialized SEO Company for Law Firms

Blog Posts

If you’re reading this now, chances are you are considering SEO to expand your law firm’s online reach – or you’ve already tried, and you didn’t get the results you were hoping for. So now you’re thinking about hiring an SEO company that specializes in law firms, and you’re trying to decide if it will be worth the investment? When... Read More

Alex Valencia
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Published   November 7, 2023
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Exploring Google’s Latest Helpful Content Update for September 2023

Blog Posts

Google announced the September 2023 helpful content update last Friday, leaving business owners, website owners, and SEOs all eager to uncover what changes might be in store. And for good reason. This is a sitewide update, meaning the update will affect the whole website, not just select pages. Is your site prepared? Click for a free 15 min content audit.... Read More

Alex Valencia
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Published   September 20, 2023
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Enhance Your Law Firm’s Marketing Strategy: 15 Tips for 2023

Blog Posts

1.1 million… That’s the number of licensed attorneys in the United States, according to The American Bar Association. It also the number of lawyers competing for clients and cases nationwide. Sound intimidating? It doesn’t have to be. With a future-forward marketing strategy, you’ll attract the cases you want and leave even your most distinguished competitors in the dust. Don’t let marketing... Read More

Yvette Valencia
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Published   September 8, 2023