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Every redirect looks the same to a visitor. Click a link, land somewhere else. But four different HTTP status codes can dictate how that redirect works, and each one tells search engines something different about the old page and the new one. Pick the wrong one, and you could lose the SEO value of the page you’re replacing, or leave... Read More
We get a lot of questions about redirects. When to use them, which type to set up, how long to keep them. We’ve put together a few resources to help answer those questions. This one tackles a step that people often skip: determining whether a redirect is needed in the first place. Most of the time, the answer is no.... Read More
A 301 redirect is a permanent redirect. It tells browsers and search engines that a URL has moved to a new location for good and that the original URL is done. When a visitor requests a URL with a 301 in place, their browser follows it to the new destination. The permanent signal is what separates a 301 from every... Read More
We’re halfway through 2026, and it’s already been a big year for legal SEO. AI Overviews moved into commercial searches. Google continues to test letting its AI call businesses on a user’s behalf. Search started to feel less like a list of links and more like a conversation. Here’s what we’re seeing so far, and where we think things go... Read More
If you landed here, you’re probably not getting the results you want from your SEO efforts. Maybe you feel your rankings should be higher, or that visibility isn’t quite where you want it, or your map positions are lagging. Most ranking problems are fixable, even today as AI Overviews and ongoing algorithm updates have made search more complex and competitive.... Read More
Yes, SEO is effective, but that’s the wrong question to ask. The better question is, When SEO is effective, why is it effective? Or perhaps, Why does SEO work for some law firms but not others? Most articles about SEO for the legal industry yell statistics at you, rattle off a few case studies, and beg for your belief in... Read More
There’s no shortage of SEO advice. A clear, sequenced guide to where to start is harder to come by. This guide provides that. It picks up where our What Is SEO? guide leaves off. If you haven’t read that one yet or want to brush up on the fundamentals, start there. It covers how search engines crawl, index, and rank... Read More
A 302 URL redirect is a temporary redirect that tells browsers and search engines that a URL has temporarily moved to a different location, and that the original URL is expected to return. When a visitor requests a URL with a 302 redirect, their browser follows the redirect to the new destination. But unlike a permanent redirect, a temporary redirect... Read More
A redirect seems simple: one URL sends visitors to another. But they’re a vital part of SEO. Set one up incorrectly, and it can create problems for search engines, frustrate users, slow your site, and affect search performance. A single misconfigured redirect can cause: Broken pages and 404 errors Lost link equity and rankings Redirect chains and loops Indexing problems... Read More
A URL redirect tells a browser that a web page has moved to a different URL. Instead of displaying an error page, the redirect automatically sends the visitor to the correct destination. Redirects help websites manage URL changes, preserve accessibility, and maintain SEO performance. Think of it like filing a change-of-address form at the post office. When you move, your... Read More
