We Do Resources

Find enlightening blog posts, webinars, and podcast episodes covering a range of marketing topics you care about or should know about.

Creating Timely Web Content: Considering Current Events and Seasonal Topics

Blog Posts

Some web content will attract clients year-round. This includes authoritative and evergreen pieces that can act as the foundation of your website’s content. However, a good business article marketing campaign may also contain timely content strategies to capitalize on current events, seasons, and even holidays. Generating Legal Website Content Based on Newsworthy Topics Web content thrives on good topics, whether... Read More

Alex Valencia
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Published   May 23, 2022

5 Myths About Outsourcing Your Web Content

Blog Posts

February 24, 2011 – We’ve heard some recent concerns over hiring ghostwriters and using outside sources to produce content for legal websites. Well, We Do Web Content is here to relieve those concerns! A recent article published by the ABA Journal cited some of the fears lawyers and legal marketers have when it comes to the topic of hiring outside... Read More

Alex Valencia
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Published   May 23, 2022

Even Simon Cowell Knows SEO Counts!

Blog Posts

August 20, 2010 – When you think about SEO, you’re probably not thinking about former American Idol judge Simon Cowell, are you? Rumor has it that Mr. Cowell hired an SEO firm to help de-rank a few blogs that had criticized the celebrity in recent posts and move all the popular “good Cowell news” to the top ranks. His U.K.... Read More

Alex Valencia
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Published   May 23, 2022

Personal Injury Marketing for Law Firms Shouldn’t Be Too Personal

Blog Posts

If your personal injury marketing content is all about you and never about what matters most – your clients’ needs – you may be driving away business. There’s a fine line between promoting your law firm through business article marketing and becoming narcissistic. The best web content for lawyers is that which provides relevant information about the legal topic while... Read More

Alex Valencia
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Published   May 23, 2022

How to Increase the Power of Your Law Firm’s Brand

Blog Posts

November 20, 2009 – Building a brand means more than just starting a business. Your brand is what separates your law firm from the dozens of other similar law firms in your area. To create a successful brand, you to actively promote and market the qualities and value of your firm as an expert entity. For example, let’s say you are... Read More

Alex Valencia
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Published   May 23, 2022

Generating Leads for Legal Websites

Blog Posts

September 28, 2009 – As a lawyer, you know that one of the main goals of your website is to introduce Internet users to your legal services and influence those visitors to contact you about your services. In order to generate leads through your website, it’s important to incorporate multiple strategies into your website content development. Part of generating these leads... Read More

Alex Valencia
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Published   May 23, 2022

Going Mobile with Web Marketing for Your Law Firm

Blog Posts

Think about how you search for information today. For years the answer has been search engines, with Google leading the pack. That’s how most web marketing goes – try to rank highest on Google for your industry keywords. For years attorneys have been told if they’re not number one on Google they don’t stand a chance, but recent mobile and... Read More

Alex Valencia
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Published   May 23, 2022

Marketing Tips for Lawyers: Newsletter Content

Blog Posts

November 10, 2009 – Newsletters are a fantastic opportunity to reconnect with current or past clients as well as start new relationships with the potential clients who have contacted you through your website. When planning out the content for your newsletter there are a few important factors to keep in mind: 1. Length – Newsletters shouldn’t be very long, 2-3 pages is... Read More

Alex Valencia
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Published   May 23, 2022

New .attorney and .lawyer Domains – Are They Worth the Hype?

Blog Posts

If your ideal domain name wasn’t available when you first established your law firm’s website, we have some good news for you! Two new general top-level domains (gTLDs) are now available for the taking, and they have legal professionals taking notice. But some will cost you – while most start around $30 for a year’s registration, popular names like personalinjury.attorney... Read More

Alex Valencia
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Published   May 23, 2022

Top 5 Holiday Gifts for Lawyers 2013 Edition

Blog Posts

It’s time for our annual holiday gift guide for lawyers! It’s our fourth year running and if you didn’t catch the last installments, there’s still plenty of relevant gift ideas for legal eagles from 2012, 2011, and 2010! Whether the lawyer in your life celebrates Hanukkah (or Thanksgivukkah), Christmas, Kwanzaa, or Festivus, it’s time to think about what kind of... Read More

Alex Valencia
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Published   May 23, 2022