The SEO and content marketing formula that gets you more cases without the added stress.
If you’re a lawyer who needs SEO and content marketing to scale your legal practice — and you do need it if you want to attract future clients, convince them you’re the best, and turn them into paying clients — but you wish someone would take over your digital marketing so you don’t have to supervise?
It's time to go all in. You already know that to win this game, you have to be effective in all of your marketing channels. We’ve developed a strategy to produce — repeatedly — powerful legal content that sets you ahead of your competition.
·A 100% done-for-your content marketing engine to explode your website's visibility and grow your traffic.
- ·A content marketing strategy backed by competitor and keyword research, ensuring you have the foundation for a successful, long-term lead-generation machine.
- ·An unforgettable user experience with content that informs and engages readers with your law firm’s brand.
- ·A low maintenance process with a high return. We’re in your corner, and once we know your brand voice, you can trust us to produce content that builds your evergreen marketing asset.
Content marketing for law firms isn’t a luxury. It’s an essential part of your business, helping you stand out from the competition and attract future clients.
But you know you can't just throw up a website and expect any old content to work on its own.
Also, you know how time and labor-intensive it is to create original, compelling content — consistently — that’ll resonate with potential clients in their daily lives and inspire them to take action.
In a nutshell, you want:
By combining the right content strategy with an expert team of digital marketing specialists,
ALL of these wants become your new reality.
With our original content, law firms and individual attorneys will find the exact words to reach their target audiences without having to educate and supervise the writers or even understand sales psychology.
We’ll take care of everything for you month to month without an oppressive contract.
Our partnership begins with learning about your law firm, target audience, and competitors through a personal consultation with our head of content marketing.
Whether it's growing your website's content and keyword rankings or improving its authority for link building, we'll pinpoint the ways you can surpass your competitors in search.
Your current strategic position helps us build a comprehensive marketing strategy for your law firm. The content plan — topics, quantity, and posting schedule — is unique to your firm.
Everything we create aims to boost the number and quality of your inquiries.
Prioritizing a refresh of your website’s existing content to ensure its up-to-date with best practices.
Publishing new, original, and relevant content monthly.
Improving the metadata and alt tags of any pages ripe for better rankings.
We learn about you, your goals, and your ideal clients.
We couple this insight with our deep understanding of the marketing needs of law firms to deliver content that positions you as the best choice.
For years, we've worked with dynamic law firms across the country to develop their content marketing strategies and publish top-notch content.
We’ll set up your website to attract new clients and expand your online footprint by creating the content your prospects are searching for online in your market.
Our process lays the groundwork for your law firm's success: we create a robust and effective marketing strategy that aligns with Google’s quality guidelines and the association that governs lawyer advertising.
By using our method, our clients have seen results like these:
Content and SEO are the leverage points you’re looking for — a smart way to solve lead generation for your firm and free up your time to explore exciting new business ideas, or take that vacation whenever you want to.
You’re one call away from fast tracking your law firm's success.
Your next “I’m taking my family to Greece” big case is searching for you ...
We’ll make sure they find you.
Together, content plus SEO, help the search engines discover and categorize your content for the search terms (or keywords) your law firm is targeting.
If the content meets the search engine’s criteria — it’s helpful, relevant, and user-friendly — it’ll reward the page (aka your business) a top spot in its results pages for the topic or question it covers (related ones too!).
SEO (search engine optimization) helps content marketing, not the other way around. Think of it this way: if SEO is a car, then content is its engine — without it, the car goes nowhere.
While SEO (search engine optimization) is a critical part of content marketing, they’re not one in the same. Without SEO, the content you put your blood, sweat, and tears into might never be found online.
So, you want to research the questions your ideal clients are asking online and be there — on the first page with search engine optimized content — with the best, most complete answers.
Content marketing is the act of executing a well-thought-out strategy for increasing the authority and visibility of your law firm using various types of content like blog posts, articles, guides, videos, and social media posts.
It also involves applying certain best practices to your content like special formatting and weaving the words, phrases, and questions people are typing into the search engines to find information about your specialty into your content.
Content marketing is used in conjunction with SEO (search engine optimization) for maximum results. When you apply SEO best practices to your content marketing, you signal to the search engines that a piece of content is relevant to a search term.
When your content is good, it can have a positive impact on your position on the search engine results pages.
While Google gives marketers a good content wishlist, their guidance is extremely general. Learning what works comes from years of experience, and trial and error.
And search engines update their algorithms constantly. It’s our job as content marketing and SEO experts to stay on top of these changes and find growth hacks for your law firm.