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Law Firm
Website Content

Leverage the full potential of content marketing for law firms to improve your visibility, build trust, & drive new cases

We help your law firm stand out with the most powerful weapon in your digital marketing arsenal - web content. Attract future clients (and retain current ones) with authoritative, Google-friendly content that drives traffic, showcases your expertise, and builds trust.

Book my free site audit call
This free audit only takes 30 minutes of your time!
law firm website content
We don’t just talk a big game. Here’s what we’ve done for our clients…
in organic traffic for a civil rights attorney
in monthly organic traffic value
in monthly cases
in organic keywords
Quick question:
Do you want to 3x your leads?
This isn’t some marketing tactic to whip you into a frenzy …
it's a serious question.

Quality content generates 3x as many leads as traditional marketing (we’re talking print, billboards, TV, and radio). Oh, and it also costs 62% less.


You might already create content for your legal website - but you need a content strategy to make a significant impact, attract a consistent stream of cases, and increase your revenue.

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The average consumer spends 8 hours a day with digital media. If you want to stand out, showcase your authority, and drive new leads, you must deliver meaningful, keyword-rich, high-impact content that’s easy to find.


Your audience lives and breathes content. Don’t leave new cases and revenue on the table because yours fails to deliver.

Content marketing for law firms is a long-term asset that cements your business online and in the minds of your audience.
marketer increasing profit

Here’s the harsh truth … no client will consider you for representation without reading your content (the same way you wouldn’t pick up the phone and partner with us without reading this content first).

You can wash away the competition with a fully-automated content marketing campaign that helps you rank on search engines like Google, build trust, and drive conversions.

The problem is you’re facing a tidal wave of content to try and stand out online … and the water is only rising.

That’s why we’ve developed website content for lawyers that positions you as an authority, helps bring more eyeballs to your site, and helps convert that traffic into new leads and cases.

Here’s how we help your law firm
stand out.
Take a peek at the 100% original law firm website content we create for law firms.
With us on your side, you can finally stop worrying about your content doing its job and squeezing in writing time when you want to focus on your business. And go back to directing your energy where it’s needed: helping your clients win cases.
Blog posts
Evergreen articles
Press releases
Guest articles
Ad copy
Newsletter content
Email content
Practice area pages
Comprehensive guides
(web + PDF)
(web + PDF)
Summaries for infographic designers
Thought leadership articles
Imagine being able to avoid pouring sacks of cash into pay-per-click advertising and to start delegating your law firm content marketing to a team with a proven track record of building law firm authority and attracting new cases … OK, now stop imagining it because you’re one click away from that dream scenario.
Claim your risk-free site audit.

Your competitors don’t want you to know how they’re outranking you … but we’ll tell you anyway.

Even if your website is receiving traffic, you could be leaving more eyeballs, more cases, and more money on the table. To get the most value possible from your content marketing, our FREE site audit includes:

Site speed analysis

Site speed analysis: Website speed boosts your SEO and improves user experience. We’ll show you if your site is slowing down your firm’s goals.

Keyword gap analysis

Keyword gap analysis: Discover whether you’re missing prime opportunities to attract traffic and new cases.

Traffic analysis

Traffic analysis: Learn the who, what, and where of your site traffic so you can tailor your message to meet your audience’s needs.

Competitor analysis

Competitor analysis: We’ll lift the hood and show you exactly where your competition is getting traffic (and how you can steal ‘em).

Reserve your FREE content review and learn how to steal your competitor’s market share today.
Book my free site audit call
Spot the flaws in your content at no cost!
Why choose We Do Web for your content strategy, creation, and optimization?
Ever heard the phrase "Content is King"?

As experts in content writing for law firms, we don’t believe this is true - at least, not on its own.

With thousands of high-ranking, traffic-getting, lead-generating pages under our belts, we know that Context is Queen. So, we create content that appeals to your target audience every time, boosts your authority, and maximizes conversions.

When you nail the “right person, right message, right time” formula, you’ll have more readers saying, “I want need you as my attorney.”

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We know your audience and industry and take a personalized approach to create unique content so the words sound and feel authentic to your brand (without you needing to step in and write a thing).

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Vanity metrics (like ranking in the #1 spot for irrelevant keywords) are so passé. We target local keywords and use them in your content to drive high-interest, high-impact visitors to your website.

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We’re obsessed with local SEO strategies that convert visitors into clients and harness the power of key marketing principles to ignite the right triggers to convert prospective clients.

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We’re committed to creating a long-term asset that drives growth and helps you achieve your goals so you can rely on our team to deliver what you want at the standard your business deserves.

We have over 14 years of experience creating content marketing for lawyers.

Our process lays the groundwork for your law firm's success. We create a robust and effective marketing strategy that aligns with Google’s quality guidelines and the association that governs lawyer advertising.

By using our method, our clients have seen results like these:

in organic traffic for a civil rights attorney
in monthly traffic value for a veteran's disability law firm
in lead calls for a local law firm
Hear from the satisfied lawyers we've partnered with ...
“The We Do Web team not only knows how to write content that resonates with the intended readers, but they also stay up-to-date on content marketing and SEO best practices. The result is content that is conversion-focused and search-friendly.“
Mindy Weinstein
Founder & CEO, Market Mindshift
“Aside from making promises that they delivered on, they explained their content-based strategy that developed traffic to our site without the expense of a pay-per-click campaign. They significantly reduced our cost of acquisition and, in turn, a good return on investment.“
Marc Anidjar Esq.
The Law Firm of Anidjar & Levine, P.A.
Want to see what impact law firm website content could have on your law firm?
lawyers looking at their website

Love the idea of getting more cases but hate having to sit down and write (or micro-manage an agency)?

At We Do Web, we help you improve your visibility, boost trust, and bring in new cases on your terms. Plus, with risk-free month-to-month contracts that don’t ask you to sign your life over to us, you’re one free audit away from a game-changing content marketing advantage.

Frequently Asked Questions
What is a legal content writer?

A legal content writer creates content for your legal website. We’re talking about blog posts, FAQs, videos, web pages, social media posts, etc. The job of a legal content writer isn’t to create for the sake of it - it’s to help you attract future clients and retain current ones.

That’s why our content marketing strategies are intentional—not randomly thrown online—to support your business’s goals and fulfill your ideal client’s needs.

What is included in content writing?

To increase cases and billable hours, you need to be strategic with your content creation. Any lawyer can throw together 500 words and hit ‘publish’, but both Google AND your potential clients need more than that.

Our approach is to get the right content in front of the right people, exactly when they need to see it, with a clear call to action so they know exactly what to do next.

Whether it’s targeting the perfect keyword that’ll help people find your practice areas on Google, or a trust-boosting resource page that gives people their “Ah-ha” moment that you’re the lawyer for them, we’ll help create content that drives results.

What writing style do lawyers use?

We don’t believe one size fits all with web content. Your potential clients need solutions to their problems whether they’re just starting to research their legal options or know exactly what they want to do next. Our content speaks to prospective clients and guides them towards a decision whether that’s booking a consultation with you or hiring you as representation.

Do you only work with law firms?

We’re experts at crafting keyword-rich, high-quality web content for lawyers. But those same strategies work for various business types and industries, including legal service businesses, SEO agencies, ad agencies, and in-house marketers.

How long is the site audit?

Good things come in small packages. Our site audit usually runs about 30 minutes long, so you won’t need to block out your entire calendar - but you will walk away with eye-opening insights on why your competitors are outranking you (and how to go about stealing their market share).