Google’s algorithm seems to be ever-changing, making it difficult for website owners and search engine marketers to figure out exactly what will help you rank at any given moment. Will it be your content? Do meta tags still matter? Are those spammy backlinks harmful or not? It can often feel like SEO is a moving target – especially in an... Read More
SEO can be a deceptively long process. Some of our clients feel like success is right there for the taking – just a few magical tricks away. They can picture their content ranking at the top of Google for even the most competitive keywords in extremely competitive industries. But, in reality, they’re a long way away from realizing your... Read More
Is your law firm website guilty of bad SEO? I’ve witnessed it far too many times. Law firm got bad advice. The law firm didn’t do any link building. The law firm didn’t add any content – or, if they did create content, it ended up being incredibly similar to other content already on the website, low quality, and without purpose. Basically,... Read More
Content and how we interact with it is always changing. The content you produced for your website four years ago might not live up to current standards and reader expectations. Ensuring your content is updated will give your readers what they want and keep them coming back for more. So how do you keep your site and its content... Read More
Establishing a relationship with readers is imperative to gaining lifelong customers. Create lawyer website content that is broad enough to reach the entirety of your target audience while making each reader feel like you’re talking only to them. Below, we dive into a few tips to help: Know your audience’s expectations Help them accomplish their goal Speak directly to readers... Read More
Being a writer is more than just putting words on paper (or screen). Whether you are a food blogger sharing a new recipe you just tried or a lawyer informing readers of the steps to file a personal injury claim, be intentional with the way you deliver information. What is writing with intention? Being intentional is writing with a... Read More
In last week’s episode of SEO Happy Hour we had the pleasure of having special guest Eric Enge, author of The Art of SEO and owner of Stone Temple Consulting, super SEO agency to Fortune 500 companies. Having Eric on our show meant as much to us as meeting Anthony Hopkins would mean to an actor. Who is Eric Enge? Eric Enge... Read More
It’s important to recognize the difference between hiring a web developer or designer and hiring an SEO for help with your website. In the video below we discuss and review the differences between web development and an SEO. I was compelled to write and video this post because of the questions and issues some of our prospects and clients were... Read More
How to Create a Lead Magnet & Email Auto Responder Sequence for Your Law Firm Website What You Will Learn About Lead Magnets and Auto Responders: What is a Lead Magnet? Why You Should Have a Lead Magnet Creating a Lead Magnet Types of Lead Magnets Finding Lead Magnet Ideas Delivering Your Lead Magnet How to Create Email Auto Responders for Lead Magnet... Read More
Providing legal website content to your loyal customers, followers, and potential clients is a vital step in your Internet marketing process. As a busy attorney, web content is probably the last thing on your mind, which is why it’s important to have a content strategy in place. A little work now goes a long way in the future – brainstorming... Read More