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Blog Posts

7 Steps to Realize the Promise of Law Firm SEO

Blog Posts

  SEO can be a deceptively long process. Some of our clients feel like success is right there for the taking – just a few magical tricks away. They can picture their content ranking at the top of Google for even the most competitive keywords in extremely competitive industries. But, in reality, they’re a long way away from realizing your... Read More

Alex Valencia
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Published   August 16, 2018

Law Firm SEO Tips to Increase Traffic and Ranking

Blog Posts

Is your law firm website guilty of bad SEO? I’ve witnessed it far too many times. Law firm got bad advice. The law firm didn’t do any link building. The law firm didn’t add any content – or, if they did create content, it ended up being incredibly similar to other content already on the website, low quality, and without purpose. Basically,... Read More

Alex Valencia
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Published   June 13, 2018

Give Your Content a Facelift: How to Update Website Copy

Blog Posts

  Content and how we interact with it is always changing. The content you produced for your website four years ago might not live up to current standards and reader expectations. Ensuring your content is updated will give your readers what they want and keep them coming back for more. So how do you keep your site and its content... Read More

Jenna Kefauver
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Published   December 15, 2017

5 Content Writing Tips for Creating a Relationship with Your Readers

Blog Posts

Establishing a relationship with readers is imperative to gaining lifelong customers. Create content that is broad enough to reach the entirety of your target audience while making each reader feel like you’re talking only to them. Below, we dive into a few tips to help: Know your audience’s expectations Help them accomplish their goal Speak directly to readers Make it... Read More

Jenna Kefauver
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Published   August 11, 2017

How to Find Your Writing Intentions

Blog Posts

  Being a writer is more than just putting words on paper (or screen). Whether you are a food blogger sharing a new recipe you just tried or a lawyer informing readers of the steps to file a personal injury claim, be intentional with the way you deliver information. What is writing with intention? Being intentional is writing with a... Read More

Jenna Kefauver
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Published   January 26, 2017

Find the Difference Between Web Development and SEO

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It’s important to recognize the difference between hiring a web developer or designer and hiring an SEO for help with your website. In the video below we discuss and review the differences between web development and an SEO. I was compelled to write and video this post because of the questions and issues some of our prospects and clients were... Read More

Alex Valencia
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Published   April 26, 2016

Creating Lead Magnet Ideas for Your Law Firm and Email Auto Responder Sequence

Blog Posts

How to Create a Lead Magnet & Email Auto Responder Sequence for Your Law Firm Website What You Will Learn About Lead Magnets and Auto Responders: What is a Lead Magnet?  Why You Should Have a Lead Magnet Creating a Lead Magnet Types of Lead Magnets Finding Lead Magnet Ideas Delivering Your Lead Magnet How to Create Email Auto Responders for Lead Magnet... Read More

Alex Valencia
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Published   March 3, 2016

Plan Your Lawyer Website Content With a Content Strategy

Blog Posts

Providing legal website content to your loyal customers, followers, and potential clients is an important step in your Internet marketing process. As a busy attorney, web content is probably the last thing on your mind, which is why it’s important to have a content strategy in place. A little work now goes a long way in the future – brainstorming... Read More

Alex Valencia
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Published   February 5, 2016

Content Organization Gives Readers What They Want

Blog Posts

While revamping websites, I have realized that many businesses do not take the time to organize the text on their pages. Though organizing written work is a basic skill most of us learn by the time we’re in high school, it seems to be one that is widely underused. Sure, organizing your thoughts before putting them out into the World... Read More

Jenna Kefauver
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Published   December 17, 2015