Blog Posts

Presentation: Three Mistakes Law Firms Make with Content Marketing

Blog Posts

Law Firm Content Marketing This presentation has to be one of my favorite presentations Yvette created for a group of lawyers here in South Florida on legal marketing Mistakes. It was a great receptive group of law firms and legal marketers. What I find so awesome about this legal content marketing presentation is the simplicity and honesty of the tasks. Yvette... Read More

Alex Valencia
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Published   September 17, 2015

Google Makes Mobile Search Easier with Breadcrumb Navigation

Blog Posts

By now, you’ve probably heard plenty of evidence of mobile search’s ever-growing popularity. Here’s a bit more: In the fourth quarter of 2014, mobile search accounted for 43% of Google’s organic search traffic, concluding a steady rise throughout the year. (RKG Digital via Marketing Charts) Google’s well-aware of this. So starting today, April 21, Google will consider whether a website... Read More

Alex Valencia
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Published   April 21, 2015

Content Marketing Ideas: Bait the Hook to Suit the Fish

Blog Posts

Updated: February 25, 2016 – With more awesome and helpful information. Content Marketing Ideas That Help You Catch and Convert More Visitors I was at the gym not too long ago and for the third time I was listening to Dale Carnegie’s How to Win Friends and Influence People, and in the middle of my high-intensity jog a phrase just... Read More

Alex Valencia
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Published   April 7, 2014

Taming Google’s Latest Animal: The Hummingbird Algorithm

Blog Posts

Last week, I posted a beginner’s guide to Latent Semantic Indexing. If you didn’t take the opportunity to learn about LSI at that time, you should really consider it now because Google just officially boosted semantic searching with its latest algorithm – Hummingbird. Google’s Hummingbird is More for Search Intent, Not Content The web content industry has treated keywords as... Read More

Yvette Valencia
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Published   September 30, 2013

Writing the Right Meta Descriptions for Your Legal Web Content

Blog Posts

For legal web content to really stand out on the search result page, you need a strong meta description. The meta description is a 160-character space where you can give a short preview of the article or blog that will be delivered upon clicking your link. As long as you promise to deliver what’s in your meta description, SEO marketing... Read More

Alex Valencia
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Published   June 3, 2013

SEO Thanksgiving Day 1: Thankful for Keyword Tools

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The SEO team at We Do Web Content would like to share with you the top three things we’re thankful for that help us provide our services. First up, we’re thankful for the keyword tools we use to find the top performing keywords for our clients’ content! What are keyword tools? Keyword tools are websites that help SEO experts research... Read More

Alex Valencia
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Published   November 20, 2012

4 Tips to Achieving Uniformity in Your Content

Blog Posts

Blog Series: Creating a Collective of Cohesive Content April 28, 2011 – To wrap up this week’s blog series on creating a uniform look and tone to your content, we condense all of our prior knowledge into our top 4 tips! Tip 1 – Get a style guide! We can’t stress this enough, a style guide will not only be... Read More

Alex Valencia
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Published   April 28, 2012

Your eBook Content is the Key to Marketing Success

Blog Posts

Blog Series: The Wonderful World of eBooks September 14, 2011 – So you’ve picked a topic and now you’re ready to write. Most people aren’t born writers, and that’s why so many business owners never think they could be a published author. The truth is, if you’ve picked the right topic you’ve already got the content in your head – all... Read More

Alex Valencia
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Published   September 14, 2011

Yes, Google Penalties Are Real, But You Can Make Amends

Blog Posts

February 16, 2011 – You may not be familiar with Matt Cutts, Google employee and basically the best source of getting direct information about Google’s internal workings. Well, now is a great time to change that! Matt recently released a video that goes into detail about how Google penalizes websites and the process of getting your site back in Google’s... Read More

Alex Valencia
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Published   February 16, 2011

Social Media For the Holidays

Blog Posts

November 22, 2010 – The holidays are upon us! We almost forgot to post a blog today, and that can happen in small businesses where things get hectic with vacation time and days off. You shouldn’t let your social media get neglected during the holiday months – in fact, you should pay more attention than ever during these times. One of the... Read More

Alex Valencia
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Published   November 20, 2010