It’s a tale as old as time: A man gets a tattoo of his girlfriend’s name in a bold, romantic gesture… Only for their relationship to fall apart sometime after that. He’s left with a constant reminder of a failed romance, while a passerby on the street is left wondering, “who’s Jessica?” This tattoo represents a valuable lesson everyone should... Read More
Let’s get down to it: Content marketing for law firms is necessary for your firm’s growth. If you aren’t creating content that connects with your audience, your potential clients will find a lawyer who is. Having quality legal content on your website and social profiles is the difference between a predictable number of leads each month and you waiting for... Read More
Imagine what it would be like for your firm: You apply an identical complaint from one case to the next. You communicate the same cause of action for every client you agree to help, ignoring the unique facts and damages of the case. How would duplicating a petition be in your client’s best interest? It wouldn’t be. And doing so... Read More
You’re in a never-ending battle: You know you have to scale your firm. You know you need SEO. (though SEO is fruitless without content, so..) You know you need content. But it seems your small army (meaning, you) could never compete with the giants in your specialty with million-dollar-plus marketing budgets. This mindset has kept you down for far too... Read More
You’ve got mail! Remember the announcement that moved you to check your inbox with adolescent-like glee? That feels like eons ago, right? Nowadays, you sift through virtual piles of mail daily: messages from your kid’s student loan company, Ticketmaster, your gym, Porsche, three different shoe brands (for some reason), your wife… No wonder you only open the ones you care... Read More
Blogging, for lawyers, is the difference between your phone ringing and having to chase down your potential clients. It helps you: Stand out from your competitors Spend less on paid ads Grow your online community Ultimately, these things get you more leads – qualified leads. The lawyers blogging get leads that add an extra figure to their firms’ accounts. Your... Read More
Your clients are consumers–they are customers shopping around for their legal representation. While no two clients are alike in their process for hiring an attorney, they do share some common stages of necessity: Stage 1 – Curiosity Most individuals research lawyers out of necessity, not leisure. During this phase, your marketing should resonate and leave a memorable impression. They don’t need... Read More
Want a legal website that attracts clients who are ready to convert and earns great organic search rankings? Then you need a content strategy. Too many legal websites I see are simply blogging or creating content for the sake of it. However, there’s a lot more to a content strategy than just creating content. Let me say it again: you need... Read More
Consider what this could mean for you: You unlock your tablet and see the ROI you’ve been waiting for – your law firm’s content marketing ROI. And you see more consultations, higher lead conversions, and an increase in revenue to show for it. Then you sit back and scroll through new inquiries from your website’s contact form, Linkedin comments, and... Read More
Does your attorney website content resemble state statutes? Or does local jargon seep into your personal injury blog? Your tone and vocabulary play a crucial role in making content appealing to readers. A good article writing service will pick up on the nature of your “language” and weave it into your content, but there are cases when too much conversational language... Read More