Establishing a relationship with readers is imperative to gaining lifelong customers. Create content that is broad enough to reach the entirety of your target audience while making each reader feel like you’re talking only to them. Below, we dive into a few tips to help: Know your audience’s expectations Help them accomplish their goal Speak directly to readers Make it... Read More
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Published
August 11, 2017
Being a writer is more than just putting words on paper (or screen). Whether you are a food blogger sharing a new recipe you just tried or a lawyer informing readers of the steps to file a personal injury claim, be intentional with the way you deliver information. What is writing with intention? Being intentional is writing with a purpose.... Read More
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Published
January 26, 2017
In last week’s episode of SEO Happy Hour we had the pleasure of having special guest Eric Enge, author of The Art of SEO and owner of Stone Temple Consulting, super SEO agency to Fortune 500 companies. Having Eric on our show meant as much to us as meeting Anthony Hopkins would mean to an actor. Who is Eric Enge? Eric Enge... Read More
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Published
November 1, 2016
It’s important to recognize the difference between hiring a web developer or designer and hiring an SEO for help with your website. In the video below we discuss and review the differences between web development and an SEO. I was compelled to write and video this post because of the questions and issues some of our prospects and clients were... Read More
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Published
April 26, 2016
We all know that person who has been talking about getting a tattoo for months or even years. This is a common statement: “I want something meaningful and that will continue to hold true as I age.” The permanence of a tattoo is very similar to that of content marketing and content writing. A tattoo is personal and helps... Read More
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Published
March 8, 2016
How to Create a Lead Magnet & Email Auto Responder Sequence for Your Law Firm Website What You Will Learn About Lead Magnets and Auto Responders: What is a Lead Magnet? Why You Should Have a Lead Magnet Creating a Lead Magnet Types of Lead Magnets Finding Lead Magnet Ideas Delivering Your Lead Magnet How to Create Email Auto Responders for Lead Magnet... Read More
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Published
March 3, 2016
Providing legal website content to your loyal customers, followers, and potential clients is an important step in your Internet marketing process. As a busy attorney, web content is probably the last thing on your mind, which is why it’s important to have a content strategy in place. A little work now goes a long way in the future – brainstorming... Read More
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Published
February 5, 2016
While revamping websites, I have realized that many businesses do not take the time to organize the text on their pages. Though organizing written work is a basic skill most of us learn by the time we’re in high school, it seems to be one that is widely underused. Sure, organizing your thoughts before putting them out into the World... Read More
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Published
December 17, 2015
I think it is appropriate for the first blog in what will be an ongoing series about writing and editing to be about something so simple and basic, yet increasingly rare: proofreading. In the age of spell check and autocorrect, proofreading seems to be going the way of the typewriter. With technology available to help us, many people think manual... Read More
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Published
December 3, 2015
If you are making a holiday list for optimizing your web content, check it twice for announcing your holiday hours. Many businesses forget to inform their clients of their temporary holiday hours, which can lead to confusion, frustration, and most importantly, lost business. Thankfully, Google has introduced the holiday hours feature to its business listing tools. How to List Your... Read More
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Published
November 23, 2015
