You know this is true: You only get one chance to make a first impression… And your first impression determines whether someone hires your firm or opts for another attorney. But consider this: you’re not just making first impressions in person. Potential clients are scouring the internet, searching for a firm like yours. These potential clients have the kinds of... Read More
1.1 million… That’s the number of licensed attorneys in the United States, according to The American Bar Association. It also the number of lawyers competing for clients and cases nationwide. Sound intimidating? It doesn’t have to be. With a future-forward marketing strategy, you’ll attract the cases you want and leave even your most distinguished competitors in the dust. Don’t let marketing... Read More
It’s that time again: You have to sit down and write a blog post for your firm. You’ve… Made room in your schedule. Silenced your notifications. Opened a blank document. If you could only think of something to write about… Luckily, you don’t have to come up with your law firm blog ideas on your own. And you’ll have everything... Read More
Have you wondered how… Your competitors scoop up clients out from under you, show off in the courtroom, and post blogs to Linkedin throughout the week? It’s exhausting to work hard every day only to scratch at the next level of success. And that next level of success means more than your firm’s growth. It means: Stability for your family... Read More
Let’s get down to it: Content writing for law firms is necessary for your firm’s growth. If you aren’t creating content that connects with your audience, your potential clients will find a lawyer who is. Having quality legal content on your website and social profiles is the difference between a predictable number of leads each month and you waiting for... Read More
Imagine what it would be like for your firm: You apply an identical complaint from one case to the next. You communicate the same cause of action for every client you agree to help, ignoring the unique facts and damages of the case. How would duplicating a petition be in your client’s best interest? It wouldn’t be. And doing so... Read More
You’re in a never-ending battle: You know you have to scale your firm. You know you need SEO. (though SEO is fruitless without content, so..) You know you need content. But it seems your small army (meaning, you) could never compete with the giants in your specialty with million-dollar-plus marketing budgets. This mindset has kept you down for far too... Read More
You’ve got mail! Remember the announcement that moved you to check your inbox with adolescent-like glee? That feels like eons ago, right? Nowadays, you sift through virtual piles of mail daily: messages from your kid’s student loan company, Ticketmaster, your gym, Porsche, three different shoe brands (for some reason), your wife… No wonder you only open the ones you care... Read More
Blogging, for lawyers, is the difference between your phone ringing and having to chase down your potential clients. It helps you: Stand out from your competitors Spend less on paid ads Grow your online community Ultimately, these things get you more leads – qualified leads. The lawyers blogging get leads that add an extra figure to their firms’ accounts. Your... Read More
Consider what this could mean for you: You unlock your tablet and see the ROI you’ve been waiting for – your law firm’s content marketing ROI. And you see more consultations, higher lead conversions, and an increase in revenue to show for it. Then you sit back and scroll through new inquiries from your website’s contact form, Linkedin comments, and... Read More
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