Google has been testing something that should make every business pay attention, especially businesses like law firms that rely on local search visibility. It’s a feature in Google called “Ask for me.” Instead of the user calling a business to inquire about things like appointments, availability, and pricing, Google does it for them. The user tells it what they need,... Read More
When Alex and I launched We Do Web over 15 years ago, we positioned ourselves as legal content specialists. And that label stuck. Our clients knew us as the go-to team for SEO-friendly content, and we proudly owned that space. But here’s what most don’t realize: Content is the hardest part of SEO. That’s why so many other SEO agencies... Read More
Most law firms share similar goals, processes, and expertise. But, if that were all that went into making a great law firm, a prospective client might as well choose their lawyer by throwing darts at names on a board. In fact, like families, no two law firms are exactly alike. Every law firm, like every other business, is defined by... Read More
A solid SEO strategy is non-negotiable for scaling a law firm’s digital presence. But with so much competition and so many big-budget players, navigating SEO can feel overwhelming. How can you compete? Keyword research tools provide law firms with insights to understand their website, competitors, and, most importantly, searchers (i.e., your potential clients). They each reveal important data about what... Read More
Let’s get straight to it: legal content marketing is essential. In today’s market, if you’re not creating content that connects with your audience, you can be sure your competitors are. Creating effective legal content on your website and social channels isn’t just nice to have—it’s what transforms your site from a passive presence into a lead-generating powerhouse. Truth is, having... Read More
Imagine what it would be like for your firm: You apply an identical complaint from one case to the next. You communicate the same cause of action for every client you agree to help, ignoring the unique facts and damages of the case. How would duplicating a petition be in your client’s best interest? It wouldn’t be. And doing so... Read More
1.1 million… That’s the number of licensed attorneys in the United States, according to The American Bar Association. It also the number of lawyers competing for clients and cases nationwide. Sound intimidating? It doesn’t have to be. With a future-forward marketing strategy, you’ll attract the cases you want and leave even your most distinguished competitors in the dust. Don’t let marketing... Read More
You know this is true: You only get one chance to make a first impression… And your first impression determines whether someone hires your firm or opts for another attorney. But consider this: you’re not just making first impressions in person. Potential clients are scouring the internet, searching for a firm like yours. These potential clients have the kinds of... Read More
Ever wondered how your competitors consistently attract clients, excel in the courtroom, and maintain an active presence on LinkedIn? Achieving success can be exhausting, but there’s a secret weapon many are using. It’s exhausting to work hard every day only to scratch at the next level of success. And that next level of success means more than your firm’s growth. ... Read More
You’ve got mail! Remember the announcement that moved you to check your inbox with adolescent-like glee? That feels like eons ago, right? Nowadays, you sift through virtual piles of mail daily: messages from your kid’s student loan company, Ticketmaster, your gym, Porsche, three different shoe brands (for some reason), your wife… No wonder you only open the ones you care... Read More
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