Author Archives for Yvette Valencia

Illustrations of priorities

Navigating COVID-19: Top 5 Business Strategies to Adapt and Thrive

Blog Posts

Things you can do now to ensure your firm not only survives but also thrives through the crisis and beyond What happens when you poll your staff of legal content writers, editors, and marketing mavens about helping clients win during the coronavirus pandemic? They give you gold! Keep in mind, we’re also consumers and have been receiving messages from businesses,... Read More

Yvette Valencia
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Published   April 21, 2020

Google Hummingbird: The Evolution of Search and Its Impact on SEO

Blog Posts

Last week, I posted a beginner’s guide to Latent Semantic Indexing. If you missed it, now’s the time to delve in, especially with Google’s new emphasis on semantic search through its Hummingbird algorithm. Google’s Hummingbird is More for Search Intent, Not Content The web content industry has treated keywords as the cornerstone of optimization for nearly two decades. While keywords... Read More

Yvette Valencia
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Published   September 30, 2013