Glue your pizza. Eat your rocks. And please die. Google has had a bad year. Months after revising its documentation from “helpful content written by people, for people” in favor of “helpful content created for people” (emphasis added), Gemini, Google’s very own LLM AI platform, shared some fatal culinary suggestions and outright threatened a college student cheating on his homework. ... Read More
If your firm shows as “closed” when a prospect searches, you’re likely missing out on visibility. The Google Maps 3-pack gives priority to businesses that are open at the time of the search. That means displaying ‘Open 24 hours’ can improve your chances of showing up in the 3-pack in the evening or nighttime hours, especially in competitive markets. Google... Read More
Your Google Business Profile (GBP) is your law firm’s modern-day phone book listing. Only, it’s way more powerful. It’s your micro-website that shows up on Google’s first page when people in your community search for the legal services you offer. So, how do you set up your GBP so it actually shows up in the map pack, that high-visibility... Read More
Local citations are any reference to your law firm’s name, address, and phone number on an external website such as legal directories, business listings, or local news sites. For example, if your law firm is in a legal directory like Avvo, Justia, or FindLaw with accurate contact details, that’s a local citation. These citations matter because they can affect your... Read More
Backlinks are links from other websites that point to yours. Many describe them as votes of confidence in your website’s quality. The more authoritative the website linking to you, the better. That’s because backlinks aren’t just sending visitors to your website, they’re passing authority (some call this “link juice”). If you’re a law firm, a link from the American Bar... Read More
Yes, when done right, SEO generates more leads for law firms by positioning them where potential clients are actively searching: organic search results, map packs, and, now, AI Overviews. The demand for legal services is high, especially in fields like personal injury, and many of those legal consumers are searching for lawyers online. Every month, more than 90,000 people search... Read More
Your law firm is ready to deliver results. The problem? Getting clients to find you online. You know you need compelling website content to turn leads into clients—but why isn’t your site ranking? Why aren’t the phone calls coming in? The truth is that thin, spammy, or low-quality content doesn’t just fail to convert, it usually fails to rank in... Read More
Law firms today compete in an intense, high-stakes market. Potential clients are just a click away from choosing another firm, and staying at the top of the organic search results is never guaranteed. But here’s the deal: a well-executed law firm SEO strategy gives your firm the edge to stand out, capture attention, and sign the cases that matter most.... Read More
It’s that time again. Time to sit down and write a blog for your law firm’s website. You’ve set everything aside, made room in your schedule, and silenced all your notifications to avoid any distractions. Now you’re sitting at your desk staring at a blank document. If only you could think of something to write about! Thankfully, you don’t have... Read More
Your website should reflect your business. If your law firm represents clients in a single practice area (e.g., personal injury), create a niche website with content demonstrating your deep experience and knowledge of that subject. On the other hand, if your firm spans multiple legal areas (e.g., bankruptcy, criminal defense, estate planning, family law, etc.), you’ll have to decide whether... Read More
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