If your law firm has a website, it needs content. Content that informs, engages, and inspires is the cornerstone of every law firm’s online presence. When done right, your content will establish you as an authority in your practice areas and connect you with potential clients who turn into signed cases. When your content is thin, spammy, or otherwise of... Read More
If your law firm is not discoverable on search engines, you’re losing cases. Before choosing a law firm to work with, most people use search engines to weigh their options. A quick Google search should help clients find your website and learn how your firm can help them. A solid law firm SEO strategy is crucial to getting your site... Read More
Content for personal injury marketing absolutely must to speak to the right audience. Are you speaking to the victim or the victim’s family in your content? This is a very important distinction, because, in many cases of catastrophic injury, the victim will be unable to search for an attorney. In fact, it’s most often the family of the victim that’s... Read More
SEO can be a deceptively long process. Some of our clients feel like success is right there for the taking – just a few magical tricks away. They can picture their content ranking at the top of Google for even the most competitive keywords in extremely competitive industries. But, in reality, they’re a long way away from realizing your... Read More
If you’re in the early stages of planning your law firm’s website, you might be considering whether a broad or niche site is more appropriate for your business. What’s best for you depends on your business. Generally, your website should reflect what you do best. If your firm is great at personal injury, your site should reflect that. Don’t inflate... Read More
If you’re reading this now, chances are you are considering SEO to expand your law firm’s online reach – or you’ve already tried, and you didn’t get the results you were hoping for. So now you’re thinking about hiring an SEO company that specializes in law firms, and you’re trying to decide if it will be worth the investment? When... Read More
Google announced the September 2023 helpful content update last Friday, leaving business owners, website owners, and SEOs all eager to uncover what changes might be in store. And for good reason. This is a sitewide update, meaning the update will affect the whole website, not just select pages. Is your site prepared? Click for a free 15 min content audit.... Read More
It’s that time again: You have to sit down and write a blog post for your firm. You’ve… Made room in your schedule. Silenced your notifications. Opened a blank document. If you could only think of something to write about… Luckily, you don’t have to brainstorm ideas for your legal blog on your own. And you’ll have everything you need... Read More
Think about the last time you came across content that made you say: “Wow, this is exactly what I needed.” What did you do next? Did you… Seek out more information from that source? Share the content with a friend? Make a purchase? We’re sure you’ve also come across content that made you think: “Who could possibly find this helpful?!”... Read More
Imagine you’re on your boat for a relaxing day trip off the coast… It’s just you and some friends enjoying well-deserved time away from all your responsibilities. Steely Dan plays through your speaker; the sun is hot, but the salty breeze keeps you cool. You’re reminiscing and sipping an ice-cold lemon La Croix when all of a sudden – WHAM!... Read More
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