Author Archives for Alex Valencia

Webinar: SEO Competitive Analysis – Law firm websites and SEO

Blog Posts

[textsize size=”16px”] Are Your Competitors Playing Dirty? The Importance of A Competitor Analysis Did you know that one of the most important activities for any SEO process is the initial competitive analysis? Have you started taking the steps to find out what your competitors are doing better than you? The process of a good competitive analysis should correctly identify your SEO targets and provide fundamental input to... Read More

Alex Valencia
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Published   May 23, 2022

How Lawyers Can Create Videos That People Find and Watch (and That Convert!)

Blog Posts

  A good video series can do a lot for a law firm. It can: Reach people in search and social media. Help with branding and awareness in the community. Improve perceptions of the firm’s authenticity, competence, and helpfulness. Drive people to the firm’s website. Help convert viewers into clients. But if you are interested in creating videos, make sure... Read More

Alex Valencia
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Published   May 23, 2022

Focus Your Attorney Marketing on Your Clients’ Needs

Blog Posts

April 30, 2010 – Your clients are consumers, customers shopping around for their legal representation. While no two clients are alike in their process for hiring an attorney, they do share some common stages of necessity: Stage 1 – Curiosity Most people aren’t just researching lawyers for fun when they have no need for one at the time. At this... Read More

Alex Valencia
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Published   May 23, 2022

12 Days of Christmas: Day 8 – Legal Blogging Works!

Blog Posts

December 20, 2010 – One of our goals at We Do Web Content is to show our clients that one of the best ways to attract business with content is to develop their own blog. The original graphic for this blog was pink in observance of Breast Cancer Awareness month. On October 5th we were happy to report on our own blog... Read More

Alex Valencia
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Published   May 23, 2022

Become a Quoted News Source and Boost Your Reputation

Blog Posts

Getting your name in the news is one of the main ways businesses can boost their reputation and generate more exposure. A news feature specifically about your company is a rare instance – you’re more apt to be sought for a quote or comment on a topic related to your industry. However, even these media outreaches are few and far... Read More

Alex Valencia
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Published   May 23, 2022

SEO Tips for Lawyers: Don’t Forget Local Search

Blog Posts

October 16, 2009 – As an attorney you are most likely confined to a specific geographic area for your legal practice, so you need to pay special attention to local search when marketing your legal services. People in your geographic region are looking for local attorneys, and they will be searching using geographic keywords and phrases on search engines and websites... Read More

Alex Valencia
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Published   May 23, 2022

Top 5 Holiday Gifts for Lawyers 2010 Edition

Blog Posts

November 24, 2010 – Black Friday is closing in and you may be scratching your head on what to get the lawyer in your life for the holidays. We’ve developed a top 5 list of the popular gadget gifts and how they apply to productivity in the legal world. Great Gift #1 – The iPad. Granted this is on a... Read More

Alex Valencia
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Published   May 23, 2022

Top 5 Holiday Gifts for Lawyers 2012 Edition

Blog Posts

Happy holidays from We Do Web Content! Our first gift to you this December is our third annual guide to holiday gifts for lawyers. If you aren’t familiar with this little tradition, you can see what we picked out in 2010 and 2011 – useful and legal-related gifts that are still relevant this year as well! Fun fact: we rank... Read More

Alex Valencia
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Published   May 23, 2022