Author Archives for Alex Valencia

Marketing ideas for lawyers | We Do Web

Content Marketing Ideas for Lawyers: Bait the Hook to Suit the Fish

Blog Posts

Think about the last time you came across content that made you say: “Wow, this is exactly what I needed.” What did you do next?  Did you… Seek out more information from that source? Share the content with a friend? Make a purchase? We’re sure you’ve also come across content that made you think: “Who could possibly find this helpful?!”... Read More

Alex Valencia
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Published   August 26, 2022
A whale of a client breaching

Law Firm Lead Generation: How to Catch Whales and Clients

Blog Posts

Imagine you’re on your boat for a relaxing day trip off the coast… It’s just you and some friends enjoying well-deserved time away from all your responsibilities.  Steely Dan plays through your speaker; the sun is hot, but the salty breeze keeps you cool. You’re reminiscing and sipping an ice-cold lemon La Croix when all of a sudden – WHAM!... Read More

Alex Valencia
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Published   August 23, 2022
Tattoo artist's hand holding a tattoo gun, ready to explain content marketing Florida

Content Marketing Florida: How Content Marketing is Like Committing to a Tattoo

Blog Posts

It’s a tale as old as time: A man gets a tattoo of his girlfriend’s name in a bold, romantic gesture…  Only for their relationship to fall apart sometime after that. He’s left with a constant reminder of a failed romance, while a passerby on the street is left wondering, “who’s Jessica?”  This tattoo represents a valuable lesson everyone should... Read More

Alex Valencia
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Published   July 26, 2022
Virtual Receptionists and Live Chat with Maddy Martin from Smith.ai

Virtual Receptionists and Live Chat with Maddy Martin from Smith.ai

Podcasts

Overview:  “76% of lawyers are saying that they are overworked” and spend too many hours doing administrative tasks, says Maddy Martin, VP of Marketing at Smith.ai. In today’s episode, your host Alex Valencia and guest speaker Maddy will discuss ways your firm can convert more clients from SEO traffic using virtual receptionists and live chats.  One of the critical elements... Read More

Alex Valencia
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Published   July 15, 2022
Lawyer greeting those in his virtual hangout as part of his lawyer content marketing

Lawyer Content Marketing Strategy Should Include Virtual Hangouts – Here’s Why

Blog Posts

Have you ever felt like the underdog? Maybe your firm is growing in drips and drabs and has a long history of losing to the giants in your specialty who literally have million-dollar-plus marketing budgets.  It can feel impossible to break out of ‘underdog’ territory, especially when you don’t have an advertising or marketing budget comparable to the big dogs’.... Read More

Alex Valencia
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Published   May 23, 2022
Impactful Content Ideas for Lawyers - 6 Strategies

Impactful Content Ideas for Lawyers – 6 Strategies

Blog Posts

How to Create Impactful Content for Your Law Firm The legal industry is often eclipsed with the unfortunate reputation of being stuffy, strict, and inaccessible to “your average Joe.” Legal content can be confusing, and many lawyers don’t do it justice by using legal jargon and complex concepts. At WDW, we know clients deserve better. We envision more impactful, engaging... Read More

Alex Valencia
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Published   February 22, 2022

Legal Blogging: Should My Company Create an Internal or External Blog?

Guides

Creating a blog is a great way to constantly add new, relevant SEO content for your website. When deciding on where to create your blog however, you have several options: An internal blog is a blog that is hosted directly on your website. This is a great opportunity to attract new visitors to your website through organic search engine results that feature your... Read More

Alex Valencia
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Published   June 15, 2021

How Copyright Affects Your Web Content

Guides

At We Do Web Content, we get a lot of questions from website owners about copyright laws and how/when they apply to their web content. Below we’ll go over some of the most common copyright issues that apply to web content which will hopefully help you understand who owns the rights to your web content as well as what constitues... Read More

Alex Valencia
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Published   June 14, 2021

Learn from Three Legal Marketing Experts About SEO & Content Marketing Part II

Blog Posts

Learn from the three legal industry’s SEO and content marketing experts as they have a candid discussion and give you some insider information that will help your law firm or medical practice rank higher in Google and Bing. Meet the experts: Alex Valencia | We Do Web Content: Co-founded We Do Web Content, an Inc. 5000 (2020) company in 2008.... Read More

Alex Valencia
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Published   February 4, 2021

Learn from Three Legal Marketing Experts About SEO & Content Marketing Part I

Podcasts

Learn from the three legal industry’s SEO and content marketing experts as they have a candid discussion and give you some insider information that will help your law firm or medical practice rank higher in Google and Bing. Meet the experts: Alex Valencia | We Do Web Content: Co-founded We Do Web Content, an Inc. 5000 (2020) company in 2008.... Read More

Alex Valencia
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Published   December 17, 2020