Your website should reflect your business. If your law firm represents clients in a single practice area (e.g., personal injury), create a niche website with content demonstrating your deep experience and knowledge of that subject. On the other hand, if your firm spans multiple legal areas (e.g., bankruptcy, criminal defense, estate planning, family law, etc.), you’ll have to decide whether... Read More
If your law firm does not show up in search results, you miss potential cases. Most people use search engines to compare firms before making a decision. SEO for law practices plays a critical role in helping firms appear in those searches. A simple Google search should lead clients to your website. It should clearly show how your firm helps and... Read More
Content for personal injury marketing absolutely must to speak to the right audience. Are you speaking to the victim or the victim’s family in your content? This is a very important distinction, because, in many cases of catastrophic injury, the victim will be unable to search for an attorney. In fact, it’s most often the family of the victim that’s... Read More
SEO often takes longer than people expect. Some clients feel success is right around the corner. A few smart moves away. They picture their content ranking at the top of Google, even in the most competitive spaces. This expectation often shapes conversations about how to improve SEO for lawyers. The reality is less simple. Real progress takes time and... Read More
If you’re reading this, you’re likely thinking about SEO to expand your firm’s online reach. Maybe you have already tried it and the results fell short. Now you are weighing whether to hire an SEO company that focuses on law firms and if the investment makes sense. That is when search engine marketing strategies for lawyers become essential. When done... Read More
Google announced the September 2023 helpful content update last Friday, leaving business owners, website owners, and SEOs all eager to uncover what changes might be in store. And for good reason. This is a sitewide update, meaning the update will affect the whole website, not just select pages. Is your site prepared? Click for a free 15 min content audit.... Read More
It’s a tale as old as time: A man gets a tattoo of his girlfriend’s name in a bold, romantic gesture… Only for their relationship to fall apart sometime after that. He’s left with a constant reminder of a failed romance, while a passerby on the street is left wondering, “who’s Jessica?” This tattoo represents a valuable lesson everyone should... Read More
October 16, 2009 – As an attorney you are most likely confined to a specific geographic area for your legal practice, so you need to pay special attention to local search when marketing your legal services. People in your area are actively searching for local attorneys. They use location based keywords on search engines and local search platforms to find... Read More
How to Create Impactful Content for Your Law Firm The legal industry is often eclipsed with the unfortunate reputation of being stuffy, strict, and inaccessible to “your average Joe.” Legal content can be confusing, and many lawyers don’t do it justice by using legal jargon and complex concepts. At WDW, we know clients deserve better. We envision more impactful, engaging... Read More
Learn from the three legal industry’s SEO and content marketing experts as they have a candid discussion and give you some insider information that will help your law firm or medical practice rank higher in Google and Bing. — Meet the experts: Alex Valencia | We Do Web Content: Co-founded We Do Web Content, an Inc. 5000 (2020) company in 2008.... Read More
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