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With short-form video and AI overviews dominating search results, it’s fair to ask: is blogging still worth the effort? If you’ve tried blogging before and saw little return, the skepticism makes sense. Without a clear legal blogging strategy, blogs can feel like a waste of time. But when you build a strategy (and commit to it), blogging becomes a long-term... Read More
Creating content without a strategy is like showing up to court without preparing your case. You might have instincts, but without a plan, you’re relying too much on chance, not intent. Many law firms publish blogs and videos because they know content matters. But without a strategy, content becomes inconsistent, unfocused, and disconnected from business goals. That’s the difference strategy... Read More
If you’ve published a legal blog, uploaded a video to YouTube, or sent out a newsletter, you’ve already used law firm content marketing. It’s one of the most cost-effective ways for law firms to build trust, generate brand awareness, and attract qualified leads. Unlike paid advertising, which stops working the moment you stop paying for ads, smart content builds success... Read More
If you’re leading marketing or growth at a midsize law firm with a dozen or more attorneys, you know what steady practice growth looks like because you experienced it. But taking the next step can be a challenge. Midsize firms often find themselves at a crossroads. Where midsize firms get stuck: You’re established locally but struggling to gain traction in... Read More
A new study on “grounding chunks” is grabbing attention in the SEO community. Here’s our analysis for law firms. Google’s AI search doesn’t read your entire page word for word. It selects small excerpts of your content, called grounding chunks, that best match a user’s query. New research from Dejan.ai suggests that Google’s AI budgets a limited number of words... Read More
You’ve helped dozens, hundreds, maybe thousands of workers in their employment disputes. Your clients speak highly of you, as do your peers. But despite your skill and passion, something’s still missing: visibility. Even with a solid reputation and a few glowing reviews, employment lawyers and law firms may struggle to be found by workers seeking an attorney to represent them... Read More
A new study by Yext delivers promising news for business owners (including law firms) looking to improve their visibility in AI-powered search. Yext analyzed 6.89 million citations across 1.6 million responses generated by ChatGPT, Gemini, and Perplexity, finding that most of the sources these large language models (LLMs) rely on are directly controlled by businesses themselves. First-party websites (e.g., your... Read More
Is your firm losing out on workers’ comp cases because you lack a solid SEO plan? In one month alone, there were 16,000 searches nationwide for ‘workers compensation lawyer’ and 13,000 for ‘workers compensation attorney.’ Thousands more searched for a local version of the query. When injured workers search for help filing claims or fighting against an unjust workers’ compensation... Read More
You’ve done the hard work. Finishing school, learning complex immigration law, and building a practice that helps people start new lives, stay with their families, and find safety. But your immigration firm’s growth isn’t matching your effort. Maybe you’re getting referrals. Maybe you’re doing well offline. But you know there’s more opportunity out there, and you’re right. The problem? You can’t... Read More
When done right, SEO connects your probate law firm with the right clients, drives growth, and achieves measurable business goals. But what does doing SEO “right” mean? That depends. The answer is different for every firm and can change over time. What works for a solo attorney with a small website won’t necessarily suit a large regional firm with several... Read More
