Author Archives for Alex Valencia

The Five Stages of Client Needs: Tailoring Your Attorney Marketing Approach

Blog Posts

Your clients are consumers–they are customers shopping around for their legal representation. While no two clients are alike in their process for hiring an attorney, they do share some common stages of necessity: Stage 1 – Curiosity Most individuals research lawyers out of necessity, not leisure. During this phase, your marketing should resonate and leave a memorable impression. They don’t need... Read More

Alex Valencia
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Published   May 23, 2022

Mastering the 4 Pillars for a Winning Legal Content Strategy

Blog Posts

Want a legal website that attracts clients who are ready to convert and earns great organic search rankings? Then you need a content strategy. Too many legal websites I see are simply blogging or creating content for the sake of it. However, there’s a lot more to a content strategy than just creating content. Let me say it again: you need... Read More

Alex Valencia
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Published   May 23, 2022

Navigating Colloquialisms and Legal Jargon in Attorney Web Content

Blog Posts

Does your attorney website content resemble state statutes? Or does local jargon seep into your personal injury blog?  Your tone and vocabulary play a crucial role in making content appealing to readers. A good article writing service will pick up on the nature of your “language” and weave it into your content, but there are cases when too much conversational language... Read More

Alex Valencia
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Published   May 23, 2022
Lawyer greeting those in his virtual hangout as part of his lawyer content marketing

Lawyer Content Marketing Strategy Should Include Virtual Hangouts – Here’s Why

Blog Posts

Have you ever felt like the underdog? Maybe your firm is growing in drips and drabs and has a long history of losing to the giants in your specialty who literally have million-dollar-plus marketing budgets.  It can feel impossible to break out of ‘underdog’ territory, especially when you don’t have an advertising or marketing budget comparable to the big dogs’.... Read More

Alex Valencia
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Published   May 23, 2022
Impactful Content Ideas for Lawyers - 6 Strategies

Impactful Content Ideas for Lawyers – 6 Strategies

Blog Posts

How to Create Impactful Content for Your Law Firm The legal industry is often eclipsed with the unfortunate reputation of being stuffy, strict, and inaccessible to “your average Joe.” Legal content can be confusing, and many lawyers don’t do it justice by using legal jargon and complex concepts. At WDW, we know clients deserve better. We envision more impactful, engaging... Read More

Alex Valencia
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Published   February 22, 2022
Illustrations for web design guides

Legal Blogging: Should My Company Create an Internal or External Blog?

Blog Posts

Creating a blog is a great way to constantly add new, relevant SEO content for your website. When deciding on where to create your blog however, you have several options: An internal blog is a blog that is hosted directly on your website. This is a great opportunity to attract new visitors to your website through organic search engine results that feature your... Read More

Alex Valencia
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Published   June 15, 2021
Illustrations for web design guides

Understanding Copyright Law in Web Content Creation

Blog Posts

At We Do Web Content, we get a lot of questions from website owners about copyright laws and how/when they apply to their web content. In the following discussion, we’ll cover some of the most prevalent copyright concerns related to web content. Our goal is to help you comprehend the ownership of your web content rights, what constitutes plagiarism, and... Read More

Alex Valencia
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Published   June 14, 2021
Illustrations Webinars

Learn Effective Law Firm Hiring and How to Build a Successful Team

Digital Marketing Webinars

“The most dependable and consistent way to be successful in your business is to turn your team’s performance into profit.” What you’ll get from this video: Understand how to seek and hire stellar talent to grow your firm. Get answers to your most-pressing hiring questions from the industry leader, Jay Henderson. Discover how to maximize your ROI with the right... Read More

Alex Valencia
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Published   February 5, 2021
Video play button illustration

Learn from Three Legal Marketing Experts: Part 2

Blog Posts

Learn from the three legal industry’s content marketing and lawyer SEO experts as they have a candid discussion and give you some insider information that will help your law firm or medical practice rank higher in Google and Bing. Meet the experts: Alex Valencia | We Do Web Content: Co-founded We Do Web Content, an Inc. 5000 (2020) company in... Read More

Alex Valencia
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Published   February 4, 2021
The We Do Marketing Hour - Alex Valencia

Insider Information From Content Marketing & Lawyer SEO Expert: Part 1

Content and SEO Podcasts

Learn from the three legal industry’s content marketing and law firm SEO experts as they have a candid discussion and give you some insider information that will help your law firm or medical practice rank higher in Google and Bing. Meet the digital marketing experts: Alex Valencia | We Do Web Content: Co-founded We Do Web Content, an Inc. 5000... Read More

Alex Valencia
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Published   December 17, 2020