Blog Series: Creating a Collective of Cohesive Content
April 28, 2011 – To wrap up this week’s blog series on creating a uniform look and tone to your content, we condense all of our prior knowledge into our top 4 tips!
Tip 1 – Get a style guide! We can’t stress this enough, a style guide will not only be a handy reference for you personally, but it also helps when you have multiple people writing the content for your website or blogs. Nothing says professional like a good, uniform collection of quality content!
Tip 2 – Develop your content schedule. Predictability can be good when it comes to the time you publish your content and what topics you write about. When you have a loyal following of readers they’ll come to expect your content at certain times. You can also stir things up a bit by deviating from this norm to refresh your content marketing strategy.
Tip 3 – Use templates. One of the handiest things a writer can do when developing content is to write in a pre-designed template. This blog is even being written in a custom template! It allows you to have all your formatting ready to go and helps in keeping all of your entries uniform and cohesive.
Tip 4 – Fix up old content. When you decide to switch to a uniform style guide, or change any aspect of your current style, it may be a good idea to look back at your old content. Take a few minutes to update old articles and blogs with the new style guidelines or changes and make sure everything is on the same design page.
And that wraps up our blog series on creating a collective of cohesive content! Remember that all of this work doesn’t have to fall on your shoulders – We Do Web Content has helped businesses across the U.S. develop websites and blogs full of custom, SEO-friendly content that attracts new clients to YOUR business!
When your business is looking for quality, custom content for your website, newsletters, and social media look no further than We Do Web Content. Having unique content on your website is a great way to increase search engine rankings and boost your Internet marketing. For affordable, quality content exclusive to YOUR website, blog and clients, contact us today! 1-888-521-3880.
Alex is a successful entrepreneur, marketer, and president of We Do Web Content, an Inc. 5000 business. His firm devises content and marketing strategies and produces online content for law firms, medical professionals, and small businesses nationwide.