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Glossary

108 of the Most Popular Content Marketing Terms

Have you ever found yourself… in a meeting and someone uses a bunch of content marketing terms you don’t know but should?

At that moment, you likely decided to either:

  1. Fake it ‘til you make it, hoping no one asks you a related question
  2. Ask for clarification, outing yourself as not knowing
  3. Walk out of the room (disguising a “bloody nose”)

Hey, you’re here now, ready to level up, and we dig that!

This glossary on online marketing demystifies the terms you should know and gives you access to the content strategy terms the industry insiders use so you sound wicked smaht.

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There are currently 4 terms in this directory beginning with the letter W.
W
Web Writing

What is web writing?

Web writing is writing specifically for users on the internet. It’s clear and concise, making it easier to read and understand.

Web writing results in helpful and interesting information for people online.

Why is web writing important?

Web writing is important because it allows visitors to scan information and take action through calls to action (CTAs). This means reading your content and clicking to the contact form on your website.

If you don’t tailor your writing to the way people interact with content online, you’ll miss out on potential leads.

When should I use web writing?

You should use web writing when creating content to promote your firm online.

What are examples of web writing?

Examples of web writing include:

  • Blog posts and articles
  • Social media captions
  • Backend SEO text
Website Content

What is website content?

Website content is any information you create and post related to your firm. It should be quality content, focused on visitors rather than search engine results pages (SERPs).

Why is website content important?

Website content is your first impression online. Your content is a gateway for people searching for help to find your firm.

Once posted, website content markets your firm 24/7 with little upkeep over time.

When should I use website content?

You should consistently add content to your website. Committing to a reliable posting schedule leads to lifelong clients.

What are examples of website content?

Website content includes:

  • Blog posts
  • Newsletters
  • Podcasts
  • Email campaigns
  • Social media posts
Website Traffic

What is website traffic?

Website traffic refers to the number of people who visit a website.

Why is website traffic important?

Website traffic is important because it’s a direct line to your firm’s growth. It’s a key indicator of success for your website and content marketing.

The more traffic you have, the more opportunities you have to connect with potental clients.

When should I think about website traffic?

Think about website traffic when you’re assessing your website’s analytics and creating content.

Your goal is to enhance your website’s user experience so that it best serves your clients and gains the most traffic.

What are types of website traffic?

The three main types of website traffic are:

  • Organic, when a user searches for something and clicks a result in the search engine results pages (SERPs)
  • Paid, when someone clicks on an ad (on Facebook, Google, banners, or anywhere else online)
  • Direct, when a visitor types a URL into the address bar or uses a bookmark
Website Visitor

What is a website visitor?

A website visitor is someone who interacts with your website. They’re your bread and butter – those seeking more information because your content resonated with them.

Why are website visitors important?

Looking at website visitors helps to determine the effectiveness of your content marketing strategy. This information allows you to improve your website by making it more user-friendly or adding new content people want.

Knowing who your website visitors are and what they do while on your site is essential in order to keep them coming back.

When should I look at website visitors?

You should look at website visitors when analyzing traffic to improve the website's design and user experience.

What’s an example of a website visitor?

You, having clicked on this glossary, are an example of a website visitor. You’re a visitor once you land on someone’s website.