108 of the Most Popular Content Marketing Terms and Definitions
Have you ever found yourself… in a meeting and someone uses a bunch of content marketing terms you don’t know but should?
At that moment, you likely decided to either:
- Fake it ‘til you make it, hoping no one asks you a related question
- Ask for clarification, outing yourself as not knowing
- Walk out of the room (disguising a “bloody nose”)
Hey, you’re here now, ready to level up, and we dig that!
This glossary on online marketing demystifies the terms you should know and gives you access to the content strategy terms the industry insiders use so you sound wicked smaht.
What is refreshing content?
Refreshing content is taking existing content and updating it with new information.
Why is refreshing content important?
Refreshing content is important because it extends the life of your content and makes it relevant for new visitors.
When you refresh and re-publish your content, search engines re-crawl it to identify valuable information. This process can increase your page’s ranking in the search engine results pages (SERPs), making your continent more visible for people in need of your services.
This leads to more cases for your firm, without having to spend resources on creating content from scratch.
When should I refreshing content?
You should refresh content when you identify outdated information through a content audit.
How can I refreshing my content?
Refresh your content by:
- Revamping outdated examples and images.
- Updating statistics and facts.
- Removing sections that are no longer relevant.
- Adding additional information using new keyword opportunities.
- Adjusting content to fit visitors’ changing needs.
What is repurposing content?
Repurposing content is re-using existing content and presenting it in a new way.
Why is repurposing content important?
Repurposing content is important because it expands the reach of your content. It means you gain more benefits from one piece of content without having to generate new information.
This saves you time creating new content and allows you to reach people using different platforms. Repurposing your content helps you get the most out of your content marketing.
When should I repurpose content?
You should repurpose content to scale your content efficiently.
What are examples of repurposing content?
Examples of repurposed content include:
- Creating a behind-the-scenes video clip of a podcast.
- Designing an infographic using information from a blog post.
- Sharing social media posts on your other platforms.
- Posting a blog on social media with a pull-out quote.
What is revamping content?
Revamping content is taking existing content and updating it with fresh information.
Why is revamping content important?
Revamping content is important because it extends the life of your content and makes it relevant for new visitors.
When you revamp and re-publish your content, search engines re-crawl it to identify valuable information. This process can increase your page’s ranking in the search engine results pages (SERPs), making your content more visible to people in need of your services.
This leads to more cases for your firm, without having to spend resources on creating content from scratch.
When should I revamp content?
You should revamp content when you identify outdated information through a content audit.
How can I revamp my content?
Revamp your content by:
- Refreshing outdated examples and images.
- Updating statistics and facts.
- Removing sections that are no longer relevant.
- Adding additional information using new keyword opportunities.
- Adjusting content to fit visitors’ changing needs.