108 of the Most Popular Content Marketing Terms and Definitions
Have you ever found yourself… in a meeting and someone uses a bunch of content marketing terms you don’t know but should?
At that moment, you likely decided to either:
- Fake it ‘til you make it, hoping no one asks you a related question
- Ask for clarification, outing yourself as not knowing
- Walk out of the room (disguising a “bloody nose”)
Hey, you’re here now, ready to level up, and we dig that!
This glossary on online marketing demystifies the terms you should know and gives you access to the content strategy terms the industry insiders use so you sound wicked smaht.
What is gated content?
Gated content is media that’s only accessible to visitors who fill out a form.
Why is gated content important?
Gated content is important because it allows you to gather information about visitors, including their contact information and insight into the content they want.
This helps you further understand your audience, focus your marketing efforts, and improve lead generation. Gated content leads to more opportunities to establish relationships with future clients.
When should I use gated content?
You should use gated content when you want to attract more leads.
What are examples of gated content?
Examples of gated content include:
- Templates, spreadsheets, and checklists
- Virtual hangouts and webinars
- Newsletters and Emails
- Ebooks