108 of the Most Popular Content Marketing Terms and Definitions
Have you ever found yourself… in a meeting and someone uses a bunch of content marketing terms you don’t know but should?
At that moment, you likely decided to either:
- Fake it ‘til you make it, hoping no one asks you a related question
- Ask for clarification, outing yourself as not knowing
- Walk out of the room (disguising a “bloody nose”)
Hey, you’re here now, ready to level up, and we dig that!
This glossary on online marketing demystifies the terms you should know and gives you access to the content strategy terms the industry insiders use so you sound wicked smaht.
What is demand generation?
Demand generation is creating customer interest in something to ultimately drive them toward taking action.
It focuses on increasing awareness for your firm, which you’ll use for lead generation to convert visitors to clients.
Why does demand generation matter?
Demand generation matters because more people will find and read your content, helping you reach more people in need of your services and get more cases.
Generating demand for your firm allows you to take cases from competitors and become an even bigger player in your field.
What are examples of demand generation?
Examples of demand generation include:
- Promoting free consultations
- Sharing educational content
- Creating shareable infographics
- Offering a free tool