108 of the Most Popular Content Marketing Terms and Definitions
Have you ever found yourself… in a meeting and someone uses a bunch of content marketing terms you don’t know but should?
At that moment, you likely decided to either:
- Fake it ‘til you make it, hoping no one asks you a related question
- Ask for clarification, outing yourself as not knowing
- Walk out of the room (disguising a “bloody nose”)
Hey, you’re here now, ready to level up, and we dig that!
This glossary on online marketing demystifies the terms you should know and gives you access to the content strategy terms the industry insiders use so you sound wicked smaht.
What is findability?
Findability refers to how easily people can discover your website when they’re searching for information. It relates to a page’s position in the search engine results pages (SERPs).
It also refers to how easily visitors can find information once they’re on your website.
Why is findability important?
Findability is important because visitors need to access your website to hire you. You’ll miss out on potential clients if your website has low findability.
Low findability also results in people leaving your website because they couldn’t gather the needed information.
When should I look at findability?
You should look at findability to see how visible your content is to those who search for it. Compare where your website shows in the SERPs against your competitors to identify ways to improve your content marketing.
View your website from the user’s perspective to find ways you can improve their user experience.
How can I improve findability?
To improve findability, create more search engine-optimized (SEO) content. Search engines position SEO-friendly content higher in the SERPs.