November 22, 2010 – The holidays are upon us! We almost forgot to post a blog today, and that can happen in small businesses where things get hectic with vacation time and days off. You shouldn’t let your social media get neglected during the holiday months – in fact, you should pay more attention than ever during these times. One of the... Read More
July 9, 2010 – April Fool’s Day is a long standing tradition that’s only gotten easier with the invention of the Internet. The online retailer Think Geek, renowned for its collection of “weird stuff,” has turned April Fool’s Day into a tradition. For the past few years, they’ve celebrated by releasing exclusive new products that are available nowhere else, not even... Read More
Few, if any, of your clients will be lawyers. Unless your ideal client IS a lawyer, you’re going to have to make sure everything about your website is written for non-lawyers. This is especially important for your key phrases. Knowing how non-lawyers search for legal information is critical in making sure your key phrases are relevant and useful in leading... Read More
Before initiating your website development, it’s crucial to have a clear vision of its purpose and content strategy. This means establishing your goals, taking into account your time and technical limitations, and deciding what areas your website will focus on. This then begs the question, should I go big and cover everything or go niche and focus on one small... Read More