July 9, 2010 – April Fool’s Day is a long standing tradition that’s only gotten easier with the invention of the Internet. The online retailer Think Geek, renowned for its collection of “weird stuff,” has turned April Fool’s Day into a tradition. For the past few years, they’ve celebrated by releasing exclusive new products that are available nowhere else, not even on their own site!
April 1st, 2010, was just as unique at ThinkGeek, where customers were treated to the opportunity to purchase items such as the moodINQ, a programmable tattoo system operated by computer, and a special treat for LOST enthusiasts: a Dharma Initiative alarm clock that rings every 108 minutes. But the winner of the best fictional product ThinkGeek offered for fictional sale was their Canned Unicorn Meat.
On the actual “product release” day this new item wasn’t the hit of the day, in fact, it was a sleeper compared to the more wacky fake products ThinkGeek came up with. The real hubbub surrounding the mystical canned meat came much later in the form of a 12-page cease and desist order in late June.
Apparently, the National Pork Board decided that the use of the phrase “Unicorn – the new white meat” in the product’s tagline was an infringement on their well known, trademarked slogan of “The Other White Meat” How many billable hours went into writing a 12-page cease and desist letter for marketing a product that doesn’t exist?
ThinkGeek issued a tongue-in-cheek press release apologizing for the apparent confusion they caused by marketing their unicorn meat with a slogan vaguely similar to that used for pork.
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