July 9, 2010 – April Fool’s Day is a long standing tradition that’s only gotten easier with the invention of the Internet. Popular “weird stuff” online retailer Think Geek has made AFD a tradition for the past few years, offering new products that day that you can’t get anywhere else – not even from them!
April 1st, 2010 was no different this year when ThinkGeek offered their customers the chance to buy things like moodINQ a programmable, computerized tattoo system, or for LOST fans a Dharma Initiative clock that goes off every 108 minutes. But the winner of the best fictional product ThinkGeek offered for fictional sale was their Canned Unicorn Meat.
On the actual “product release” day this new item wasn’t the hit of the day, in fact, it was a sleeper compared to the more wacky fake products ThinkGeek came up with. The real hubbub surrounding the mystical canned meat came much later in the form of a 12-page cease and desist order in late June.
Apparently, the National Pork Board decided that the use of the phrase “Unicorn – the new white meat” in the product’s tagline was an infringement on their well known, trademarked slogan of “The Other White Meat” How many billable hours went into writing a 12-page cease and desist letter for marketing a product that doesn’t exist?
ThinkGeek issued a tongue-in-cheek press release apologizing for the apparent confusion they caused by marketing their unicorn meat with a slogan vaguely similar to that used for pork.
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Alex is a successful entrepreneur, marketer, and president of We Do Web Content, an Inc. 5000 business. His firm devises content and marketing strategies and produces online content for law firms, medical professionals, and small businesses nationwide.