July 9, 2010 – April Fool’s Day is a long standing tradition that’s only gotten easier with the invention of the Internet. Popular “weird stuff” online retailer Think Geek has made AFD a tradition for the past few years, offering new products that day that you can’t get anywhere else – not even from them!
April 1st, 2010 was no different this year when ThinkGeek offered their customers the chance to buy things like moodINQ a programmable, computerized tattoo system, or for LOST fans a Dharma Initiative clock that goes off every 108 minutes. But the winner of the best fictional product ThinkGeek offered for fictional sale was their Canned Unicorn Meat.
On the actual “product release” day this new item wasn’t the hit of the day, in fact, it was a sleeper compared to the more wacky fake products ThinkGeek came up with. The real hubbub surrounding the mystical canned meat came much later in the form of a 12-page cease and desist order in late June.
Apparently, the National Pork Board decided that the use of the phrase “Unicorn – the new white meat” in the product’s tagline was an infringement on their well known, trademarked slogan of “The Other White Meat” How many billable hours went into writing a 12-page cease and desist letter for marketing a product that doesn’t exist?
ThinkGeek issued a tongue-in-cheek press release apologizing for the apparent confusion they caused by marketing their unicorn meat with a slogan vaguely similar to that used for pork.
At We Do Web Content we know that stories like this one are a great example of how current event legal blogging can reach out to your clients. If you’re a business attorney or handle trademark law cases, you can find plenty of similar news stories to report on for your own blog, adding in your own personal take on the issue and spurring on readers to comment with their thoughts.
Client interaction with your website is key to getting new cases and gaining success in your practice area. Interesting blog articles draw clients to your website where you need to make sure you have the relevant law firm web content they’re looking for.
We provide lawyers across the nation with quality, custom content affordable to their Internet marketing needs. Your lawyer website SEO can benefit both in client referrals and search engine rankings by providing content that works for your practice areas. For affordable, quality content exclusive to YOUR website, blog and clients, contact us today! 1-888-521-3880
Alex Valencia is an influential entrepreneur, marketer, speaker, podcaster, and CEO of We Do Web Content, one of Inc. 5000’s fastest-growing businesses in America. His agency implements game-changing content marketing strategies and produces top-ranking web content for law firms, medical professionals, and small businesses nationwide.
