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With short-form video and AI overviews dominating search results, it’s fair to ask: is blogging still worth the effort? If you’ve tried blogging before and saw little return, the skepticism makes sense. Without a clear legal blogging strategy, blogs can feel like a waste of time. But when you build a strategy (and commit to it) blogging becomes a long-term... Read More
Creating content without a strategy is like showing up to court without preparing your case. You might have instincts, but without a plan, you’re relying too much on chance, not intent. Many law firms publish blogs and videos because they know content matters. But without a strategy, content becomes inconsistent, unfocused, and disconnected from business goals. That’s the difference strategy... Read More
If you’ve published a legal blog, uploaded a video to YouTube, or sent out a newsletter, you’ve already used law firm content marketing. It’s one of the most cost-effective ways for law firms to build trust, generate brand awareness, and attract qualified leads. Unlike paid advertising, which stops working the moment you stop paying for ads, smart content builds success... Read More
A new study on “grounding chunks” is grabbing attention in the SEO community. Here’s our analysis for law firms. Google’s AI doesn’t read your entire page word for word. It selects small excerpts of your content, called grounding chunks, that best match a user’s query. New research from Dejan.ai suggests that Google’s AI budgets a limited number of words per... Read More
I’ve been reading a lot lately about entity-based SEO and was intrigued to recognize things from my time as a teacher. For some time now, search engine algorithms have shifted from straight keyword recognition to what SEO refers to as entities: terms, phrases, and concepts that are semantically related. It reminds me of the hierarchy of learning, an applied teaching... Read More
We’ve all heard it. The constant, jarring racket of alarmist articles screaming doom and gloom over cratering click-through rates (CTRs). You’ve probably been told to start measuring your share of voice (SOV) – anything to grok actionable data before the big bad AI can sink your carefully constructed website and SEO efforts like an LLM torpedo. Consider what Seer Interactive... Read More
Google has been testing something that should make every business pay attention, especially businesses like law firms that rely on local search visibility. It’s a feature in Google called “Ask for me.” Instead of the user calling a business to inquire about things like appointments, availability, and pricing, Google does it for them. The user tells it what they need,... Read More
I have several peers who work in the computer industry, including software programmers and IT professionals at various levels, ranging from small corporations to the public sector. When we get together, many of our conversations eventually turn to AI and its impact on our jobs and professions. The same thought comes up again and again: Can AI be trusted for... Read More
A new study by Yext delivers promising news for business owners (including law firms) looking to improve their visibility in AI-powered search. Yext analyzed 6.89 million citations across 1.6 million responses generated by ChatGPT, Gemini, and Perplexity, finding that most of the sources these large language models (LLMs) rely on are directly controlled by businesses themselves. First-party websites (e.g., your... Read More
How I Learned to Use ChatGPT as a Legal Content Creation Tool After ChatGPT appeared, We Do Web began using it as part of our workflow. It helps speed up content production while keeping quality high. This approach supports our position in legal content creation and broader law firm marketing solutions. The tool still has limits. Each use requires review,... Read More
