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Bankruptcy filings jumped 14% in 2024, sending a clear signal that both individuals and businesses need legal help. When those potential clients turn to Google in search of answers, how does your firm stand out in a sea of competitors? Is your site primed to perform in Google search, maps, and emerging AI platforms like ChatGPT or Google’s AI Mode?... Read More
You know how competitive the market is for mass tort firms. A handful of claims about injuries from defective products, and suddenly there’s a wave of law firms scrambling to reach potential claimants from coast to coast. Those cases are highly competitive and time-sensitive. If you wait too long to target cases, you miss your chance at signing those mass... Read More
Standing out in the Social Security disability space can be complicated. Search engines are evolving, AI is changing how people search, and disability claimants are overwhelmed with options when looking for information about SSD claims and appeals. The challenge is cutting through the noise. But shortcuts will cost you more in the long run. And the solution? Strategic, tailored SEO... Read More
Glue your pizza. Eat your rocks. And please die. Google has had a bad year. Months after revising its documentation from “helpful content written by people, for people” in favor of “helpful content created for people” (emphasis added), Gemini, Google’s very own LLM AI platform, shared some fatal culinary suggestions and outright threatened a college student cheating on his homework. ... Read More
When Alex and I launched We Do Web over 15 years ago, we positioned ourselves as legal content specialists. And that label stuck. Our clients knew us as the go-to team for content solutions for their law practices, and we proudly owned that space. But here’s what most don’t realize: Content is the hardest part of SEO. That’s why so... Read More
If your firm shows as closed when someone searches, you lose visibility. The Google Maps 3-pack, the trio of listings that shows up next to the map in local search results, favors businesses that are open at the moment of the search. Marking your hours as 24/7 (when it’s true) can keep your firm visible in evening and nighttime searches,... Read More
Your Google Business Profile (GBP) is your firm’s modern-day phone book listing, except it’s far more powerful than the Yellow Pages ever were. Your GBP is a micro-website that shows up on Google’s first page when someone in your community searches for the legal help you offer. It’s one of the most powerful parts of local SEO for law firms.... Read More
“I have no idea what my last SEO agency was doing.” We hear this all the time from law firms. You choose an agency, they make big promises, and then… silence, except for an occasional monthly update that tells you nothing. Sound familiar? The problem? Lacking a clear, actionable roadmap. From the very start, your SEO agency should have a... Read More
Most law firms offer similar services, workflows, and experience. Without clear differentiation, choosing a lawyer feels random. But every law firm, like every other business, is defined by its principles. What do you believe in? What does your law firm stand for? Why does your firm exist? How do you provide value to your clients? In other words, what’s your... Read More
Local citations are any reference to your law firm’s name, address, and phone number on an external website such as legal directories, business listings, or local news sites. For example, if your law firm is in a legal directory like Avvo, Justia, or FindLaw with accurate contact details, that’s a local citation. These listings influence local search performance. Google uses... Read More
