A Lead magnet is – an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information. – DigitalMarketer.com In this video/webinar I speak with Harry Margolis from www.elderlawanswers.com about creating lead magnets and auto responders for his law firm clients. Creating a lea should take a good amount of research in Google Analytics,... Read More
Providing legal website content to your loyal customers, followers, and potential clients is a vital step in your Internet marketing process. As a busy attorney, web content is probably the last thing on your mind, which is why it’s important to have a content strategy in place. A little work now goes a long way in the future – brainstorming... Read More
While revamping legal website content, I have realized that many businesses don’t take the time to organize the text on their pages. Though organizing written work is a basic skill most of us learn by the time we’re in high school, it seems to be one that is widely underused. Sure, organizing your thoughts before putting them out into the World... Read More
I think it is appropriate for the first blog in what will be an ongoing series about writing and editing to be about something so simple and basic, yet increasingly rare: proofreading. In the age of spell check and autocorrect, proofreading seems to be going the way of the typewriter. With technology available to help us, many people think manual... Read More
If you are making a holiday list for optimizing your web content, check it twice for announcing your holiday hours. Many businesses forget to inform their clients of their temporary holiday hours, which can lead to confusion, frustration, and most importantly, lost business. Thankfully, Google has introduced the holiday hours feature to its business listing tools. How to List Your... Read More
Does Your Law Firm Website have a Content and Lead Capture Strategy? I have seen dozens and dozens of attorney websites since entering the legal marketing field seven years ago. With the ascension of social media coupled with Google’s various algorithm changes, we have all learned a thing or two about what prospects want from a website. Yet, we find... Read More
SUBSCRIBE In this video, I walk you step by step on how to create your Facebook custom audience using your email list. #contentmarketing #facebook #customaudience #remarketing. http://www.wedowebcontent.com/
What strategies are you taking with your content. In this webinar learn a few of the strategies and processes you should put in place with some of your content marketing. www.wedowebcontent.com #legalcontentwriting #contentwriting #legalmarketing #legalcontentwriters #lawfirmmarketing
Learn the small print about your ad buying contracts. In this episode Mischelle and Leslie reveal the ad buying horror stories they’ve had and show you how to avoid them. http://www.wedowebcontent.com/ad-buying/
Alex Valencia – Legal marketer and consultant interviews Ken Hardison on his new book. “Under Promise and Over Deliver” During this Free Webinar with legal marketing authority Ken Hardison, you’ll discover: –You’ll discover how a powerful Unique Selling Proposition can transform your law firm. –You’ll discover the 3 phases of marketing that your law firm MUST consider in your marketing... Read More
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