Author Archives for Aaron Fennell

Downward Pointing Bar Graph

Clicks, Conversions, and Consumer Confusion: Is Your Traffic Data Lying To You?

Blog Posts

We’ve all heard it. The constant, jarring racket of alarmist articles screaming doom and gloom over cratering click-through rates (CTRs). You’ve probably been told to start measuring your share of voice (SOV) – anything to grok actionable data before the big bad AI can sink your carefully constructed website and SEO efforts like an LLM torpedo. Consider what Seer Interactive... Read More

Aaron Fennell
 | 
Published   December 11, 2025