Google has been testing something that should make every business pay attention, especially businesses like law firms that rely on local search visibility. It’s a feature in Google called “Ask for me.” Instead of the user calling a business to inquire about things like appointments, availability, and pricing, Google does it for them. The user tells it what they need,... Read More
I have several peers who work in the computer industry, including software programmers and IT professionals at various levels, ranging from small corporations to the public sector. When we get together, many of our conversations eventually turn to AI and its impact on our jobs and professions. The same thought comes up again and again: Can AI be trusted for... Read More
A new study by Yext delivers promising news for business owners (including law firms) looking to improve their visibility in AI-powered search. Yext analyzed 6.89 million citations across 1.6 million responses generated by ChatGPT, Gemini, and Perplexity, finding that most of the sources these large language models (LLMs) rely on are directly controlled by businesses themselves. First-party websites (e.g., your... Read More
How I Learned to Use ChatGPT as a Legal Content Creation Tool Since ChatGPT’s emergence, We Do Web has incorporated it as a useful tool. It helps us create quality content more efficiently, which is part of what makes us a leader in legal content creation. However, ChatGPT is not without its limitations, something we have to remember every time... Read More
Instagram is a powerful tool for law firms to build brand recognition and earn community awareness. It’s helping many top lawyers and law firms stay top-of-mind and stand out in their crowded markets. What’s most compelling? There’s no single formula. Some accounts lean into education. Others build personal brands, spotlight firm culture, or use humor that actually works. But the... Read More
Glue your pizza. Eat your rocks. And please die. Google has had a bad year. Months after revising its documentation from “helpful content written by people, for people” in favor of “helpful content created for people” (emphasis added), Gemini, Google’s very own LLM AI platform, shared some fatal culinary suggestions and outright threatened a college student cheating on his homework. ... Read More
When Alex and I launched We Do Web over 15 years ago, we positioned ourselves as legal content specialists. And that label stuck. Our clients knew us as the go-to team for SEO-friendly content, and we proudly owned that space. But here’s what most don’t realize: Content is the hardest part of SEO. That’s why so many other SEO agencies... Read More
If your firm shows as “closed” when a prospect searches, you’re likely missing out on visibility. The Google Maps 3-pack gives priority to businesses that are open at the time of the search. That means displaying ‘Open 24 hours’ can improve your chances of showing up in the 3-pack in the evening or nighttime hours, especially in competitive markets. Google... Read More
Your Google Business Profile (GBP) is your law firm’s modern-day phone book listing. Only, it’s way more powerful. It’s your micro-website that shows up on Google’s first page when people in your community search for the legal services you offer. So, how do you set up your GBP so it actually shows up in the map pack, that high-visibility... Read More
“I have no idea what my last SEO agency was doing.” We hear this all the time from law firms. You hire an agency, they make big promises, and then… silence, except for an occasional monthly update that tells you nothing. Sound familiar? The problem? Lacking a clear, actionable roadmap. From the very start, your SEO agency should have a... Read More
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