1.1 million… That’s the number of licensed attorneys in the United States, according to The American Bar Association. Which means it’s also the number of lawyers competing for clients and cases nationwide. Sound intimidating? It doesn’t have to be. With a future-forward marketing strategy, you’ll attract the cases you want and leave even your most distinguished competitors in the dust. Don’t... Read More
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Published
September 8, 2022
It’s that time again: You have to sit down and write a blog post for your firm. You’ve… Made room in your schedule. Silenced your notifications. Opened a blank document. If you could only think of something to write about… Luckily, you don’t have to come up with your law firm blog ideas on your own. And you’ll have everything... Read More
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Published
August 27, 2022
Think about the last time you came across content that made you say: “Wow, this is exactly what I needed.” What did you do next? Did you… Seek out more information from that source? Share the content with a friend? Make a purchase? We’re sure you’ve also come across content that made you think: “Who could possibly find this helpful?!”... Read More
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Published
August 26, 2022
Imagine you’re on your boat for a relaxing day trip off the coast… It’s just you and some friends enjoying well-deserved time away from all your responsibilities. Steely Dan plays through your speaker; the sun is hot, but the salty breeze keeps you cool. You’re reminiscing and sipping an ice-cold lemon La Croix when all of a sudden – WHAM!... Read More
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Published
August 23, 2022
Have you wondered how… Your competitors scoop up clients out from under you, show off in the courtroom, and post blogs to Linkedin throughout the week? It’s exhausting to work hard every day only to scratch at the next level of success. And that next level of success means more than your firm’s growth. It means: Stability for your family... Read More
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Published
July 28, 2022
It’s a tale as old as time: A man gets a tattoo of his girlfriend’s name in a bold, romantic gesture… Only for their relationship to fall apart sometime after that. He’s left with a constant reminder of a failed romance, while a passerby on the street is left wondering, “who’s Jessica?” This tattoo represents a valuable lesson everyone should... Read More
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Published
July 26, 2022
Let’s get down to it: Law content writing is necessary for your firm’s growth. If you aren’t creating content that connects with your audience, your potential clients will find a lawyer who is. Having quality legal content on your website and social profiles is the difference between a predictable number of leads each month and you waiting for the phone... Read More
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Published
July 21, 2022
Imagine what it would be like for your firm: You apply an identical complaint from one case to the next. You communicate the same cause of action for every client you agree to help, ignoring the unique facts and damages of the case. How would duplicating a petition be in your client’s best interest? It wouldn’t be. And doing so... Read More
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Published
July 12, 2022
You’re in a never-ending battle: You know you have to scale your firm. You know you need SEO. (though SEO is fruitless without content, so..) You know you need content. But it seems your small army (meaning, you) could never compete with the giants in your specialty with million-dollar-plus marketing budgets. This mindset has kept you down for far too... Read More
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Published
July 12, 2022
You’ve got mail! Remember the announcement that moved you to check your inbox with adolescent-like glee? That feels like eons ago, right? Nowadays, you sift through virtual piles of mail daily: messages from your kid’s student loan company, Ticketmaster, your gym, Porsche, three different shoe brands (for some reason), your wife… No wonder you only open the ones you care... Read More
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Published
June 21, 2022
