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You’ve helped dozens, hundreds, maybe thousands of workers in their employment disputes. Your clients speak highly of you, as do your peers. But despite your skill and passion, something’s still missing: visibility. Even with a solid reputation and a few glowing reviews, employment lawyers and law firms may struggle to be found by workers seeking an attorney to represent them... Read More
Google has been testing something that should make every business pay attention, especially businesses like law firms that rely on local search visibility. It’s a Google feature called “Ask for me.” Instead of the user calling a business to inquire about appointments, availability, and pricing, Google handles it for them. The user tells it what they need, Google calls a few... Read More
I have several peers who work in the computer industry, including software programmers and IT professionals at various levels, ranging from small corporations to the public sector. When we get together, many of our conversations eventually turn to AI and its impact on our jobs and professions. The same thought comes up again and again: Can AI be trusted for... Read More
A new study by Yext delivers promising news for business owners (including law firms) looking to improve their visibility in AI-powered search. Yext analyzed 6.89 million citations across 1.6 million responses generated by ChatGPT, Gemini, and Perplexity, finding that most of the sources these large language models (LLMs) rely on are directly controlled by businesses themselves. First-party websites (e.g., your... Read More
Is your firm losing out on workers’ comp cases because you lack a solid SEO plan? In one month alone, there were 16,000 searches nationwide for ‘workers compensation lawyer’ and 13,000 for ‘workers compensation attorney.’ Thousands more searched for a local version of the query. When injured workers search for help filing claims or fighting against an unjust workers’ compensation... Read More
You’ve done the hard work. Finishing school, learning complex immigration law, and building a practice that helps people start new lives, stay with their families, and find safety. But your immigration firm’s growth isn’t matching your effort. Maybe you’re getting referrals. Maybe you’re doing well offline. But you know there’s more opportunity out there, and you’re right. The problem? You can’t... Read More
How I Learned to Use ChatGPT as a Legal Content Creation Tool After ChatGPT appeared, We Do Web began using it as part of our workflow. It helps speed up content production while keeping quality high. This approach supports our position in legal content creation and broader law firm marketing solutions. The tool still has limits. Each use requires review,... Read More
When done right, SEO connects your probate law firm with the right clients, drives growth, and achieves measurable business goals. But what does doing SEO “right” mean? That depends. The answer is different for every firm and can change over time. What works for a solo attorney with a small website won’t necessarily suit a large regional firm with several... Read More
You’ve built the brand. You’ve got the legal team, the footprint, the reputation. But your search visibility isn’t keeping up. Maybe your current agency seems out of its depth. Maybe your in-house team is stretched thin. Or maybe, despite all the effort, the results just don’t match the investment. You’re not alone. We’ve worked with firms practicing across multiple states... Read More
Instagram is a powerful platform for law firms to build brand recognition and community awareness. Many top lawyers use it to stay visible and stand out in crowded markets. There is no single playbook. Some accounts focus on education. Others lean into personal branding, firm culture, or humor that fits their audience. A range of approaches might work, as long... Read More
