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Google has been testing something that should make every business pay attention, especially businesses like law firms that rely on local search visibility. It’s a feature in Google called “Ask for me.” Instead of the user calling a business to inquire about things like appointments, availability, and pricing, Google does it for them. The user tells it what they need,... Read More
When Alex and I launched We Do Web over 15 years ago, we positioned ourselves as legal content specialists. And that label stuck. Our clients knew us as the go-to team for SEO-friendly content, and we proudly owned that space. But here’s what most don’t realize: Content is the hardest part of SEO. That’s why so many other SEO agencies... Read More
Most law firms offer similar services, workflows, and experience. Without clear differentiation, choosing a lawyer feels random. This reality explains how SEO benefits law firms by helping the right firm stand out at the right time. In fact, like families, no two law firms are exactly alike. Every law firm, like every other business, is defined by its principles. What... Read More
A strong SEO strategy is essential for growing a law firm’s digital presence. With intense competition and well funded firms in the mix, the process often feels overwhelming. The role of SEO in legal marketing becomes clear when the question shifts to how you compete. Keyword research tools offer direction. They help law firms understand their own sites, their competitors,... Read More
Let’s get straight to it: legal content marketing is essential. In today’s market, if you’re not creating content that connects with your audience, you can be sure your competitors are. Creating effective legal content on your website and social channels isn’t just nice to have—it’s what transforms your site from a passive presence into a lead-generating powerhouse. Truth is, having... Read More
Imagine what it would be like for your firm: You apply an identical complaint from one case to the next. You communicate the same cause of action for every client you agree to help, ignoring the unique facts and damages of the case. How would duplicating a petition be in your client’s best interest? It wouldn’t be. And doing so... Read More
1.1 million… That’s the number of licensed attorneys in the United States, according to The American Bar Association. It also the number of lawyers competing for clients and cases nationwide. Sound intimidating? It doesn’t have to be. With a future-forward marketing strategy, you’ll attract the cases you want and leave even your most distinguished competitors in the dust. Don’t let marketing... Read More
You’ve got mail! Remember the announcement that moved you to check your inbox with adolescent-like glee? That feels like eons ago, right? Nowadays, you sift through virtual piles of mail daily: messages from your kid’s student loan company, Ticketmaster, your gym, Porsche, three different shoe brands (for some reason), your wife… No wonder you only open the ones you care... Read More
Consider what this could mean for you: You unlock your tablet and see the ROI you’ve been waiting for – your law firm’s content marketing ROI. And you see more consultations, higher lead conversions, and an increase in revenue to show for it. Then you sit back and scroll through new inquiries from your website’s contact form, Linkedin comments, and... Read More
Think about the thoughts racing through your mind today: The billable hours you’re losing doing day-to-day tasks How late you’ll have to stay to tie up loose ends Expenses that aren’t returning your investment The lack of new cases Meetings you have to attend to make sure everything’s running smoothly Moments you weren’t on your game because you were doing... Read More
