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AI search leans on legal directories to recommend lawyers when users type a local query or prompt asking about lawyers. In addition to Google Business Profile information, which is the most powerful local search asset you can build, eight legal directories appear as mentions or citations in a large portion of AI answers for commercial and transactional legal queries across... Read More
Tell me if this sounds familiar. A firm spends months chasing some clever new AI visibility tactic that goes nowhere. Meanwhile, their Google Business Profile sits neglected, they’re not earning mentions outside their own website, and they rarely ask for reviews. That new tactic was never going to work because the fundamentals required to support it weren’t there. Local SEO... Read More
You’d be surprised how much fraud we observe on Google Maps: fake duplicate listings, offices incorrectly marked “permanently closed.” Or maybe a competitor’s review count is suspiciously large or growing too quickly. Whatever the case, Google gives you a path to report it and, hopefully, fix it to get your local SEO efforts back on track. Use the sidebar to... Read More
Every redirect looks the same to a visitor. Click a link, land somewhere else. But four different HTTP status codes can dictate how that redirect works, and each one tells search engines something different about the old page and the new one. Pick the wrong one, and you could lose the SEO value of the page you’re replacing, or leave... Read More
We get a lot of questions about redirects. When to use them, which type to set up, how long to keep them. We’ve put together a few resources to help answer those questions. This one tackles a step that people often skip: determining whether a redirect is needed in the first place. Most of the time, the answer is no.... Read More
A 301 redirect is a permanent redirect. It tells browsers and search engines that a URL has moved to a new location for good and that the original URL is done. When a visitor requests a URL with a 301 in place, their browser follows it to the new destination. The permanent signal is what separates a 301 from every... Read More
We’re halfway through 2026, and it’s already been a big year for legal SEO. AI Overviews moved into commercial searches. Google continues to test letting its AI call businesses on a user’s behalf. Search started to feel less like a list of links and more like a conversation. Here’s what we’re seeing so far, and where we think things go... Read More
If you landed here, you’re probably not getting the results you want from your SEO efforts. Maybe you feel your rankings should be higher, or that visibility isn’t quite where you want it, or your map positions are lagging. Most ranking problems are fixable, even today as AI Overviews and ongoing algorithm updates have made search more complex and competitive.... Read More
Yes, SEO is effective, but that’s the wrong question to ask. The better question is, When SEO is effective, why is it effective? Or perhaps, Why does SEO work for some law firms but not others? Most articles about SEO for the legal industry yell statistics at you, rattle off a few case studies, and beg for your belief in... Read More
There’s no shortage of SEO advice. A clear, sequenced guide to where to start is harder to come by. This guide provides that. It picks up where our What Is SEO? guide leaves off. If you haven’t read that one yet or want to brush up on the fundamentals, start there. It covers how search engines crawl, index, and rank... Read More
