Providing law firm website content to your loyal customers, followers, and potential clients is a vital step in your Internet marketing process. As a busy attorney, web content is probably the last thing on your mind, which is why it’s important to have a content strategy in place. A little work now goes a long way in the future – brainstorming topics and creating a topic schedule is how savvy lawyers keep the quality content flowing on their website.
You know in your practice that time management is an important skill if you want to keep your business running smoothly, and the same goes for your legal website content. One of the best ways to ensure you’re completing your daily tasks is to develop a strategy. For your attorney web content, that means creating–and following–a good content strategy for law firms.
Why you need a content strategy for your law firm website
- Content is one of the main verticals for SEO
- To research and analyze keywords
- To research and reverse engineer competitor content strategies
- To research and document your audience
- To research where and when to publish
- To research and create your content funnel
Compiling a List of Attorney-Related Web Content Topics
In your day-to-day work you’re bound to run into tons of ideas for great attorney web content. The next time you consult with a client, take note of the questions they’re asking of you for use as potential article and blog topics – how often do you have clients asking about the same concerns, worrying about the same predicaments, or angry about the same frustrations? These are great jumping points for your next FAQ or in-depth practice area article.
Do you read other legal blogs? Start a bookmark folder with blog topics you really enjoyed, or better yet, those you think you have more information about. Responding to a topic covered in another blog, or expanding on another’s blog idea are great ways to generate topic ideas because they’re already topics that are being talked about.
Having a list of ready-to-go topic ideas will help inspire your daily or weekly legal website content when nothing fresh is coming to mind. Keep a list of topics encompassing each area of your practice, and you might even consider seasonal topic ideas like slips and falls on icy sidewalks or recreational boating accidents if, of course, your practice handles those types of cases.
Developing a Content Schedule for Your Legal Website Content
As your site becomes rich with great legal website content, you’ll want to ensure you’re covering all your topic areas, but avoiding redundancy. That’s where creating a content schedule comes into play. Remember all of those topic ideas you generated – e.g. the notes you took of topics of interest to your clients and the legal blogs you bookmarked? Now it’s time to create a content schedule.
Below is a sample of a basic editorial calendar spreadsheet. Notice that it has columns indicating the relevant practice area for the topic, the date the topic was used, and the actual topic ideas.
When creating an content schedule, evaluate what other information you’d like to include about each topic. For example, to make your content schedule even more robust, you can add columns for notes about the topic (such as links to resources for writing that topic when the time comes).
Keep in mind these are just a few things to consider when creating a basic plan. Are you thinking of directing your legal website’s content goals toward SEO? If you answered yes, you’ll probably want, or rather need, to create triple or even quadruple the amount of columns to track the progress of your web content marketing objectives. This may include page ranking, keyword tracking, backlinks, etc.
Don’t have the time for this? We do and we can start your marketing plan right now!
Are you ready to see what your legal website content strategy should look like? We Do Web Content is your one-stop provider for online attorney marketing strategies. From eBooks to articles, it all begins with the content strategy we develop for your law firm’s entire marketing campaign. Contact us today to learn about the benefits of working with a web content service dedicated to writing top quality, genuine legal website content. 888-521-3880
Be sure to check out our glossary of content marketing terms to deepen your marketing strategy knowledge.
Alex Valencia is an influential entrepreneur, marketer, speaker, podcaster, and CEO of We Do Web Content, one of Inc. 5000’s fastest-growing businesses in America. His agency implements game-changing content marketing strategies and produces top-ranking web content for law firms, medical professionals, and small businesses nationwide.