Your website should be your greatest asset.
A high-ranking page in a competitive market getting 1k traffic per month can get huge results:

50 leads
Convert visitors at 2-5% = 20-50 leads.
10 cases
Convert even 10-20% of leads = 2-10 cases.
$80K
Average $8K revenue per case = $16K-$80K monthly revenue.
12X
Content and SEO delivers an ROI of 5x to 12.2x.
So, how do we build an asset?
Develop and invest in a digital marketing and content strategy.
• Website
• Internal & external marketing
• Digital marketing