If your law firm isn’t showing up when potential clients search online, you are losing business. Search drives growth, and SEO can facilitate visibility in organic results, local maps, and new AI platforms. 

We Do Web delivers SEO for law firms in Tampa that delivers real results. No generic strategies. We learn your goals and build a plan that gets your firm in front of the right clients across every search channel.

Claim your free site audit and see where your firm stands.

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When people in Tampa search for a lawyer, will they find your firm?

People may turn to the internet to find a lawyer for any number of reasons:

• Facing criminal charges
• Recovering from an accident
• Going through a divorce
• Managing a bankruptcy
• Handling immigration matters
• Applying for Social Security disability

Tampa is one of Florida’s largest cities, with significant legal search activity every month. If your firm isn’t visible in the organic results, local maps, and AI results, you’re losing leads to your competitors.

Here’s a snapshot of average monthly searches for a few queries specific to Tampa:

*Source: Ahrefs

If you serve nearby communities, pay attention to the search demand beyond Tampa too. 

*Source: Ahrefs

Potential clients are searching for legal help every month. The firms showing up for these searches are the ones winning business.

Are you one of them?

Build the right SEO strategy for your law firm

Most SEO strategies use similar tactics: technical improvements, content development, off-site authority building. The difference lies in execution. Following a preordained playbook wastes time and money. A smart, tailored approach aligned with your firm’s goals is what drives real results.

We Do Web builds strategies based on the factors that matter most:

• Market and competition: Tampa is one of Florida’s most competitive legal markets, with over 6,600 eligible attorneys in Hillsborough County alone. Your strategy should reflect the realities of competing in this market, including your practice areas, office locations, and opportunities your competitors leave open.
• Starting point: Every law firm enters the SEO process with a different foundation. Whether your site is already highly visible for valuable queries, struggles with technical issues, or lacks authority, your current position determines how we prioritize the next steps. 
• Short- and long-term goals: We’re not here to sell you a pre-built SEO package. We take the time to understand your goals, whether that’s bringing in more of the right cases, expanding into new markets, or representing clients in new practice areas. That starts with listening. Once we know where you are and where you want to go, we can map out the best way to get you there.
• Budget: SEO is an investment. Bigger budgets accelerate progress, but clever strategy and effective execution can make a bigger difference than budget alone. We help law firms get the most from every dollar, regardless of the size of their budget.

In other words, while the levers that drive better rankings and visibility are consistent, what matters is knowing how and when to use them to fit your firm’s needs.

Technical SEO

We address site speed, crawlability, and Core Web Vitals (CWV) and set up Google Search Console and performance tracking tools. Your site must work for both users and search engines. A website that’s slow, unsecure, or otherwise fails to pass CWV holds you back in search, frustrates users, and ultimately costs you business. 

Content Strategy & Production

Your content strategy will prioritize the practice areas and Tampa-area markets most important to your firm and that represent the best opportunity to drive new business. Your strategy should devote resources to creating pages at every stage of the user’s hiring process, from information gathering (informational intent) to researching law firms (commercial intent) to ready to hire an attorney (transactional intent). 

From practice area pages to FAQs and blogs, we create content that builds relevance and authority and aligns with evolving search behaviors, including conversational queries and AI-driven search platforms.

Conversion Optimization

Visibility in the search results is only half the battle. We refine calls-to-action, forms, contact buttons, and urgency signals that turn visitors into clients. For example, personal injury clients looking for an attorney in Tampa often do so with urgency, so your website should make it easy to call or contact your firm. 

Site Structure and Internal Linking

We design your site architecture to clearly and logically organize your website, making it easy for both users and search engines to crawl and navigate your site. We’ll also link related pages and build content silos that can help establish your firm’s authority and expertise in its practice areas. 

Off-Page SEO

We strengthen your online reputation with local citations, trusted directory listings, and strategic link building. Brand mentions and visibility are increasingly important for both traditional and AI search. 

Further, optimizing your GBP is essential for showing up in the Google local pack. Your GBP includes your phone number and address, driving clients directly from the search results page to your contacting your office.

Ultimately, if you want more of the right clients to find your firm, your SEO has to focus on your local market. 

Building local visibility for Tampa law firms

Local SEO is essential for building your presence and attracting the right clients in Tampa’s competitive legal market. From Google search results to AI platforms, there’s plenty of opportunity to earn visibility and stand out:

Google Business Profile (GBP)

Creating and maintaining GBPs for each of your Tampa-area offices is one of the most crucial off-page SEO tactics to drive new leads.

Start with the basics. Using the correct firm name, address, phone number, and business hours helps clients find you. High-quality photos of your staff and office, positive reviews, and listing your services can contribute to visibility in the local packs.

Organic search results

Even in the age of AI, ranking in Google’s organic search results is still one of the most effective ways to attract local clients. While search algorithms change constantly, the core of SEO remains the same: creating relevant, authoritative content aligned with your services and your market, and building your site’s authority within your practice areas.

Local Service Ads (LSAs)

LSAs give your firm prime placement at the top of Google’s search results and can complement your other SEO efforts. With LSAs, you pay by the lead, not by the click, which could make them a good way to generate new business from Tampa-area clients actively searching for legal help.

AI search results

AI is reshaping how people find information. Tools like Google’s AI Overviews, AI Mode, and Gemini and OpenAI’s ChatGPT are still evolving, but many of the same fundamentals appear to influence AI visibility: quality content, brand authority, trust signals. 

We build high-quality content, strengthen your firm’s authority and relevance in Tampa, and showcase clear trust signals, including case results and testimonials. Your firm can also build trust signals by encouraging clients to leave you reviews on your GBPs.

The AI landscape is changing fast, but we constantly monitor results, test new strategies, and adapt as the evidence dictates.

Partner with an SEO agency that knows how to grow Tampa firms

Choosing the wrong SEO partner can cost your firm visibility, leads, and long-term growth. We Do Web helps Tampa law firms compete by building strategies that deliver real results.

• We take the time to listen, learn about your firm, and understand where you are now and where you want to go.
• You’ll work directly with a dedicated account manager for clear communication, guidance, and updates. 
• We apply 15+ years of experience helping law firms grow through SEO, tailoring proven tactics to your specific needs.
• We’ll meet regularly to review progress, track results, and adjust your strategy to stay aligned with your goals.

Whether your firm is established or just starting to grow, we build a strategy that fits your goals, market, and timeline.

Get a free site audit

Get your free site audit today and see how your firm stacks up in Tampa’s competitive legal market.

Get A Free Site Audit

Tampa legal field info

# Licensed Attorneys in Hillsborough County: 6,673 per Florida Bar

Local Bar Association: Hillsborough County Bar Association

Local Law Schools: Cooley Law School, Stetson Tampa Law Center

Hillsborough County Courts: Clerk of Circuit Court & Comptroller

Most-Searched Query: ‘personal injury lawyer tampa’, 2,200 monthly searches (Ahrefs)