SEO Services for Mass Tort Lawyers & Law Firms
You know how competitive the market is for mass tort firms. A handful of claims about injuries from defective products, and suddenly there’s a wave of law firms scrambling to reach potential claimants from coast to coast.
Those cases are highly competitive and time-sensitive. If you wait too long to target cases, you miss your chance at signing those mass tort cases. With people from all over the country looking for help, how can you make your firm stand out above the rest?
Whether you’re trying to break into the mass tort space or are an already established firm looking to keep up with the latest mass torts, staying competitive means acting fast and positioning your firm as a trusted partner.
We Do Web builds law firm SEO strategies that help your firm rise to the top.
You need a tailored SEO strategy that works for you
“SEO in a box” doesn’t cut it. One size never fits all, so why should your firm’s SEO strategy be any different? Yet that’s how many agencies operate, plugging every law firm into the same formula and expecting results. It rarely works.
At We Do Web, we do things differently.
- We partner with firms pursuing mass tort cases to create tailored SEO strategies.
- We make sure we understand exactly which mass tort cases you’re targeting.
- We also review the criteria you use to qualify leads so your team spends less time chasing bad fits and more time signing cases that matter.
Mass tort opportunities evolve fast. We’ll meet with you regularly to review performance, refine your SEO strategy, and shift direction quickly when a new opportunity arises. But we’re available all month if circumstances require that we discuss a change in direction.
Our approach to getting you the results you need
There’s no single ingredient to SEO success. Your website should be fast and secure. Your site architecture and URL structure should be clear and easy to crawl. Your content should establish your firm’s expertise and build trust. Your off-page strategy should establish your firm as an authority in the mass tort space.
Knowing how to apply these components is where SEO strategies can stand out. One made specifically for your firm will fare much better than one built for the masses.
Here are some of the things that may go into an SEO roadmap geared towards helping your firm compete in the mass tort space:
- Site Audits: Audits are great for identifying issues on your website. We do a complete audit, checking for technical issues like slow load times, duplicate pages, internal linking issues, and more. Then we fix what’s holding you back.
- Competitor Audits: Your competitors are a goldmine for insight. We review what your top competitors are doing right and where they’re falling short.
- Content Marketing: Many firms come to us with plenty of legal content on their websites, but some of it is outdated or duplicated. This is especially true for evolving mass tort claims as cases move through the courts. We create a strategy that prioritizes what to refresh, update, or remove, and we’ll build new content to keep your site relevant and competitive with the latest mass torts.
- Backlinks: Backlinks (i.e., links to your site from other sources) are a valuable strategy for increasing your site’s authority. But irrelevant or unnatural backlinks can be a drag on your site, so we focus on cleaning up backlinks and building new links that boost your domain authority.
- Local SEO: Whether it’s getting you listed in local citations like law firm directories or optimizing your Google Business Profile and keeping it up-to-date, our team can help local claimants find you more easily.
Your SEO agency’s goal is to figure out how all of these components work together and where each fits in your broader digital marketing plan.
Act quickly to respond to spikes in mass tort interest
Search volume for mass torts doesn’t always follow a straight line. It may climb gradually, then surge fast.
Take the 3M combat earplugs case. After a 2016 whistleblower lawsuit was filed against 3M, search volume for ‘3M lawsuit’ ticked upward. When 3M settled with the Justice Department a couple of years later, search volume began to grow faster. Search volume spiked in the early 2020s as 3M settled cases and finally reached a $6 billion settlement deal in 2024.
The Roundup lawsuits followed a similar pattern. In 2013, a study linked Roundup’s active ingredient to cancer. A couple of years later, the first lawsuits were filed against Monsanto, Roundup’s manufacturer. As lawsuits and awareness increased, so too did search volume for ‘Roundup lawsuit’ and related queries. Volume spiked from several hundred searches per month after the study to thousands per month over the last decade.
We’re now seeing this same trend with newer mass torts. For example, searches for “video game addiction lawsuit” are gaining traction.
To succeed in the mass torts space, your firm needs to monitor both legal and search trends, build authority, and stay flexible as cases evolve. At We Do Web, we help firms do just that, and we’re ready to help yours rise too.
Book a free site audit now
Your time and budget are too valuable to waste on agencies that don’t understand your website or goals. Claim your free site audit with We Do Web today. We’ll show you what’s working, what’s not, and what needs to happen next to attract the right cases.