SEO Services for Criminal Defense Lawyers & Law Firms
You know your criminal defense firm needs visibility to grow and succeed.
But do you realize just how much visibility there is to gain online?
Whether you’re a solo attorney, a boutique practice, or a larger multi-specialty firm, search engine optimization (SEO) unlocks growth that fits your goals, market, and budget.
A tailored SEO strategy helps you rise above competitors and connect with the people in your area actively searching for a defense lawyer. But only if it’s built well.
Here’s how.
Thousands are searching for a defense lawyer. Will they find your firm?
Every month, hundreds – if not thousands – of people in your area are actively searching online for a defense attorney. High-intent terms like “criminal defense attorney” and “criminal defense lawyer” generate 28,000 and 21,000 national searches per month, respectively.
But if you’re looking to drive real leads, it’s the local searches that matter most.
These searchers are usually ready to hire. That’s why the SERPs for these high-volume, high-intent keywords are so valuable…and so fiercely competitive. In major markets like New York, Los Angeles, and Houston, breaking through the noise is no small task.
Most of the keywords listed above have a difficulty score north of 50 on a scale from 0 to 100, meaning they’re tough to rank for. That can feel discouraging, especially if you’re a smaller firm without a big budget. But ranking for ultra-competitive terms isn’t your only path to visibility.
Build your SEO strategy around your firm, budget & market
Success starts with the right strategy tailored to your unique position in the market. The right path for one criminal defense firm may not be feasible for another.
For example, a large firm that’s constantly in the news for taking high-profile criminal cases may have a real shot at ranking for even the most competitive terms. The firm likely has strong brand recognition, and its website likely has high domain authority. Its SEO roadmap may prioritize those high-return keywords that can quickly move the needle.
If you’re a small firm with low domain authority, targeting those same terms out of the gate could waste time and money. We’ve seen it before: smaller firms chasing the wrong goals, seeing little return, and pulling the plug on SEO altogether, ultimately wasting their investment.
But opportunity is still available online beyond the highly competitive queries.
The key is building a custom SEO strategy rooted in your brand, budget, market, and goals. Identify opportunities you can capture now—for example, targeting smaller markets, hyper-focusing on building leads through Google Business Profile, or capturing relevant informational traffic—while laying a foundation for even bigger wins over time.
Criminal defense firms, large and small, may, for example, target high-volume, low-competition FAQ queries that can drive qualified traffic and build trust.
These searchers may not be quite ready to call a lawyer, but they’re anxious and looking for clarity as they face the unexpected and unknown. By answering their questions with helpful, accurate content, you build authority, earn trust, and stay top-of-mind when it’s time to hire.
Tailored SEO strategies cut through the noise so your firm stands out
Many factors go into deciding what your overall SEO strategy will look like. These factors include:
- Budget: It’s true that spending more can yield better or faster results. But you don’t need a massive budget to see results. You need an agency that knows how to maximize every dollar.
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- Objectives: Clear goals drive effective strategies. Tell us what success looks like, and we’ll select the right tactics to get you there.
- Current performance: Where does your site stand now? We assess your site, visibility, and online leads to map a path forward and track your progress.
- Website health: Speed, usability, and functionality matter. We identify and fix technical issues that may be holding your site back.
- Competition: SEO strategies for firms in major metros differ from those in smaller markets. We tailor our approach based on your local landscape.
- Audience: We analyze how your target clients search and what content they engage with, so we can create assets that attract and convert.
The right strategy looks different for every firm. Work with an SEO agency that knows that and puts forth the effort to get to know you. Only then can your SEO agency put together a strategy equipped to achieve results. Too many “big box” agencies apply the same strategy to all their clients, ignoring what makes each firm distinct.
That’s now how we operate.
By hiring the right SEO partner, you free up time to focus on what you do best: defending your clients.
The SEO tactics that are right for your firm
A successful SEO strategy is built on the right mix of on-page and off-page tactics, each tailored to meet your firm’s – and your website’s – unique challenges. On-page SEO tactics focus on optimizing your website to improve visibility, usability, and conversions. Off-page SEO tactics boost your firm’s credibility and authority beyond your own site.
On-page SEO
Off-page SEO
What tactics are right for your criminal defense firm?
The answer to this question depends on where you’re starting from and your goals, and it may evolve as your business does. We monitor your firm’s progress and adjust tactics, enhancing what works, refining what doesn’t, and shifting priorities as we meet goals or new challenges arise.
Remember: SEO is essential no matter your law firm’s size or market. Let We Do Web create and implement an SEO strategy designed for your firm so that you can concentrate on serving more people in your community.
Start your SEO journey with us today
There is no better time to start creating and implementing your SEO strategy than right now.