SEO Services for Bankruptcy Lawyers & Law Firms

Bankruptcy filings jumped 14% in 2024, sending a clear signal that both individuals and businesses need legal help. When those potential clients turn to Google in search of answers, how does your firm stand out in a sea of competitors?

Is your site primed to perform in Google search, maps, and emerging AI platforms like ChatGPT or Google’s AI Mode?

Whether you’re building your online presence or battling to break onto page one, you need solid SEO tailored for your law firm.

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SEO is an opportunity to grow your bankruptcy firm

Let’s face it. Bankruptcy law can be a competitive market.

Just look at the data. In May 2021, Ahrefs rated the query ‘bankruptcy lawyer’ as relatively easy to rank for (keyword difficulty: 16). Fast forward to June 2025, and the same query has a difficulty score of 46, making it hard to rank for.

Source: Ahrefs

Zoom in on local queries, and the difficulty often holds steady or even climbs. Still, the search volume is there, and it’s worth pursuing if you’re in these metro areas.

Source: Ahrefs

In competitive metros, it may feel like the odds are stacked against you, especially if you’re a smaller firm or your website is still gaining traction. But don’t overlook nearby opportunities.

These numbers, especially in busy metropolitan areas and large states, can make it seem hard to compete, especially if you’re a smaller firm or have a newer website. But there’s substantial volume for queries targeting areas outside the major cities, too.

Take the Atlanta metro area. The query ‘bankruptcy lawyer atlanta ga’ averages 40 monthly searches and carries a difficulty score of 55, making it hard to rank for it. But shift your focus a bit to ‘bankruptcy lawyer marietta ga’ and you’ll find 30 monthly searches with a much lower difficulty score of 26 just outside of Atlanta. An attractive alternative, especially if you’re physically located in Marietta.

That’s what SEO does. It meets you where you are now and builds a plan for where you want to go. Some firms have the authority and budget to compete for the big prize in the short term. Others build to the big prize over time but find opportunities to grab visibility, traffic, and leads elsewhere in the short term.

SEO for bankruptcy firms requires clever strategy and persistence, but the reward can be great: more leads for your law firm.

We get results for bankruptcy firms

Listen, we get it. No matter where your firm is on its journey, SEO is a big investment. And choosing the wrong agency? That’s time and money you won’t get back.

That’s why we let results speak for themselves. Let’s take a look at one of our clients, a firm based in Central Florida that helps clients with bankruptcy cases. We’ve been working with our client for several years and have helped them reach the top positions in the organic results for several queries. Here’s just some of that data, showing the change in position over the last two years:

Source: Ahrefs

SEO is an investment, yes, but patience and good strategy reward firms with more visibility, leads, and cases.

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Templated SEO wastes time. Tailored strategy wins.

Whether you’re a new bankruptcy firm that’s just entering the digital space or you’re expanding an established bankruptcy practice, your SEO strategy should reflect your firm’s specific goals, services, and market.

But too many SEO agencies fail to develop strategies that deliver. They recycle ill-fitting strategies and churn out the same plan, content, links, and structure across all their clients. The result? Your practice fails to grow online. You waste time on efforts that go nowhere or gain visibility for queries that don’t lead to new business.

One size does not fit all. We partner with bankruptcy firms to develop strategies that reflect their unique starting point and create a plan that guides them to their desired destination. We’ll focus on what actually drives more visibility and leads to new business growth.

What SEO tactics & services actually look like

We talk a lot about SEO, but what does that mean in practice?

SEO isn’t a one-and-done checklist for law firms. It’s a comprehensive, ongoing strategy tailored to your site’s needs. We combine proven best practices with adaptive tactics to keep your bankruptcy firm visible, relevant, and competitive.

• Site Audits: We review your website’s strengths, weaknesses, and gaps. The audit allows us to establish a foundation for the roadmap we’ll build for your practice.
• Technical SEO: From page speed and mobile responsiveness to site architecture and schema markup, we clean up the backend so your site is fast and accessible.
• Backlinks: We review your law firm’s backlinks and secure new, reputable ones to strengthen your site’s authority.
• GBP Optimization: Local SEO is often searchers’ first impression of your firm. Add your services, write a description, and add images of your office to your Google Business Profile, and encourage clients to leave you reviews.
• Content: Is your law firm’s content insightful and unique? Do your service pages reflect your value proposition? We revamp old content and create new content that reaches users and converts them into new leads.

Hiring an SEO agency can feel like a leap of faith, especially if you’ve been burned before. That’s why we lead with transparency, integrity, and over 15 years of experience in legal SEO.

Work with WDW on your bankruptcy firm’s SEO

When you’re ready to see results for your bankruptcy firm, contact We Do Web. Claim your free site audit.

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