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Google has been testing something that should make every business pay attention, especially businesses like law firms that rely on local search visibility. It’s a Google feature called “Ask for me.” Instead of the user calling a business to inquire about appointments, availability, and pricing, Google handles it for them. The user tells it what they need, Google calls a few... Read More
When Alex and I launched We Do Web over 15 years ago, we positioned ourselves as legal content specialists. And that label stuck. Our clients knew us as the go-to team for content solutions for their law practices, and we proudly owned that space. But here’s what most don’t realize: Content is the hardest part of SEO. That’s why so... Read More
Most law firms offer similar services, workflows, and experience. Without clear differentiation, choosing a lawyer feels random. But every law firm, like every other business, is defined by its principles. What do you believe in? What does your law firm stand for? Why does your firm exist? How do you provide value to your clients? In other words, what’s your... Read More
A strong SEO strategy is essential for growing a law firm’s digital presence. With intense competition and well-funded firms in the mix, the process often feels overwhelming. The role of SEO in legal marketing becomes clear when the question shifts to how you compete. Keyword research tools offer direction. They help law firms understand their own sites, their competitors, and... Read More
